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‘State of the Tennis Industry’ Slated for August

The Tennis Industry Association plans to release a newly developed and revamped report in August designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.

The new “State of the Industry” report will synthesize data from the past year that the TIA has collected through various surveys and research studies into an easy-to-read format that expands on one of the TIA’s trademark annual publications, “The Tennis Marketplace.”

“The ‘State of the Industry’ report will take a top-level view of a variety of trends and segments in the industry and weave it into a comprehensive ‘story’ that will show how interconnected this industry is,” de Boer says.

The “State of the Industry” report will analyze the tennis industry via four hierarchal segments: • The Economy and Tennis—This section will include trends in the Dow Jones Industrial Average and the Consumer Confidence Index and compare those to overall trends in the tennis economy with the newly developed TIA Economic Index, which values the worth of the tennis industry to the overall U.S. economy at $5.6 billion. • Demand—This section will highlight participation trends as well as playing habits of the industry’s key revenue driver, frequent players. Additionally, consumer spending habits compared to overall sports equipment spending in the U.S. will be analyzed. The section also will include frequent player spending breakdown on tennis equipment and goals for industry growth. • Supply—Manufacturers, Retailers, Facilities, Court Contractors, Teaching Pros, Media, and Organizations comprise the supply/service side of the tennis industry. The “State of the Industry” will highlight trends in wholesale shipments for manufacturers, trends affecting the tennis retail market over the past year, tennis facility performance data attained from the TIA’s Court Activity Monitor, business trends from court contractors, and the current state of the tennis industry from the perspective of teaching professionals. • Competitive Tennis—This section will highlight competitive tennis at the recreational, collegiate, and professional levels, including participation trends in USTA Leagues and tournaments, data from World TeamTennis, data from the Tennis on Campus program and NCAA Division I tennis. Trends of Americans inside the top 100 on the ATP and WTA Tours as well as US Open attendance also will be included. The TIA’s “State of the Industry” report is slated to become an annual release and will be made available to Industry level members of the TIA and above. If you would like more information on how to obtain a copy of the report when it is released, contact the TIA at research@tennisindustry.org or 866- 686-3036.

About the TIA

The Tennis Industry Association, the not‐for‐profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of tennis by working closely with the U.S. Tennis Association and industry partners to develop and implement initiatives to increase tennis participation and improve the health of industry businesses. Core TIA activities include TIA/USTA Annual Participation Study, Consumer and Trade Research, GrowingTennis System™ including Tennis Welcome Centers, Cardio Tennis, 50‐50 Co‐op Program, 10 and Under Tennis, Careers in Tennis and TennisConnect.com. Visit TennisIndustry.org or call 866‐686‐3036.

Posted on July 19, 2011
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