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Oriflame signs Wozniacki

MIAMI — Oriflame, a fast-growing beauty brand, today announced a sponsorship agreement with Caroline Wozniacki, the world’s number 1 women’s tennis player. This follows Oriflame’s partnership with the WTA (Women’s Tennis Association) as their official cosmetics.

“Caroline embodies the spirit of Oriflame. She has a winning attitude which is an inspiration to women worldwide”

Founded in Sweden in 1967, Oriflame is a beauty company selling direct through more than 3.5 million consultants and has operations in more than 60 countries. Under the two-year agreement, Oriflame will sponsor Caroline Wozniacki in all its countries. Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and enjoys a significant presence at 22 WTA events in 2011.

Caroline Wozniacki will appear in Oriflame advertising campaigns and catalogues. She will endorse its cosmetics, nutritional wellness range and popular jewellery, as well as its leading business opportunity, through which individuals can build their own business marketing Oriflame products.

“Caroline embodies the spirit of Oriflame. She has a winning attitude which is an inspiration to women worldwide,” said Michael Cervell, Senior Vice President of Global Direct Sales at Oriflame. “We are excited to work with Caroline to enhance our WTA partnership and bring our values to life - showing that if you strive to achieve your goals doing something you love, dreams can come true.”

Caroline commented, “Achieving my dream to become world number 1 has taken a huge amount of passion and determination. By working with Oriflame, I hope I can inspire other women to do the same - to perform at their best in whatever they do. As a woman, I love cosmetics and want to look good, so I am really enjoying learning new make-up tips and finding out more about the products.”

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through around 3.5 million independent Consultants, generating annual sales exceeding €1.5 billion. Oriflame offers a unique business concept — Make Money Today and Fulfil Your Dreams Tomorrow™. Respect for people and nature underlie Oriflame’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

Posted on April 4, 2011
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