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Mirror Image Internet Accelerates ATP’s Mobile Website

TEWKSBURY, Mass. — Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that its Edge Computing Framework (ECF) will enable the ATP, the global governing body of the men’s professional tennis tour, to deliver content for its new mobile website.

“Mirror Image is extremely pleased to be a key piece of the ATP’s mobile delivery strategy”

Mirror Image’s ECF provides the ATP with a customized solution that detects if the requesting agent is a desktop, smartphone, or other web-enabled mobile device, and then optimizes the delivery of the content from Mirror Image’s edge tier. Mirror Image is ATP’s only content distribution provider.

“We needed that ability to deliver content to the iPhone, Android, and thousands of other web-enabled devices,” said John Phillips, ATP Senior Vice President of Digital Marketing. “Mirror Image’s Edge Computing Framework allows us to deliver official live scores, breaking news and video to more than a billion mobile web browsers around the world.”

ECF can detect a wide range of conditions and settings associated with online visitors and execute logic which drives actions in real time “at the edge” of the network, increasing scalability while shortening response times. Customized edge logic is created and deployed across Mirror Image’s global content delivery network through a configuration process that is faster, simpler, and less error-prone than other approaches that require customers to write new code.

The ATP is capitalizing on the mobile market as the fastest growing access point to the web with the launch of the new mobile site that will expand the company’s reach and broaden the delivery of ATP World Tour content, including live scores and video.

“Mirror Image is extremely pleased to be a key piece of the ATP’s mobile delivery strategy,” said Gustav Vik, President and Chief Executive Officer for Mirror Image Internet. “ATPWorldTour.com is the premier site for men’s professional tennis and our Edge Computing Framework ensures that their visitors have an exceptional viewing experience on every screen whether it is a mobile device or a desktop.”

The ATP World Tour mobile website can be viewed at: m.atpworldtour.com.

About the ATP

The ATP is the governing body of the men’s professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia and Europe to Africa; from North and South America to Asia, the stars of the ATP World Tour battle for prestigious titles at Grand Slams (non ATP members), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season the world’s top 8 ranked singles players and top 8 doubles teams, based on their performance throughout the year, will qualify to compete in the season’s climax - the Barclays ATP World Tour Finals. Held at The O2 in London, the event determines the final South African Airways 2010 ATP Rankings. For more information, please visit ATPWorldTour.com.

About Mirror Image Internet

Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. The company was also named a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit mirror-image.com or call 866 374 4113.

 

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