Xerox to Sponsor US Open
WHITE PLAINS, N.Y. — The USTA and Xerox Corporation (NYSE:XRX) today announced that the world’s leading enterprise for business process and document management, has agreed to a five-year partnership to officially sponsor the US Open and Arthur Ashe Kids’ Day presented by Hess, starting in 2011.
“Once again the US Open has attracted a leader in its respective business category”
Xerox will serve as the exclusive office equipment and document technology and services provider for both the US Open and Arthur Ashe Kids’ Day. The comprehensive partnership includes on-site presence, media support of tournament television broadcasts and a robust relationship with USOpen.org, the official website of the US Open. On-site at the US Open, Xerox will be provided with both courtside and ring signage in Arthur Ashe Stadium and the Louis Armstrong Stadium as well as other tournament courts.
As a partner with the US Open, Xerox document technology will be integrated in all key areas of the US Open, including tournament operations, business operations and the US Open Media Center. Xerox will work with the USTA to improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services.
As an official partner of Arthur Ashe Kids’ Day, Xerox will be the title sponsor of the Performance Challenge, which is a featured component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.
“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” said Christa Carone, chief marketing officer, Xerox. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”
“Once again the US Open has attracted a leader in its respective business category,” said Harlan Stone, chief business and marketing officer, USTA. “Xerox’s expertise will allow the USTA to simplify the flow of information at the US Open as we bring Xerox’s world-class document technology and support to this global event.”
Arthur Ashe Kids’ Day presented by Hess will kick off the 2011 US Open on August 27. The 2011 US Open will run from August from August 29 - September 11.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics and strive for excellence. For more information on the USTA, log on to usta.com.
Xerox Corporation is a $22 billion leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 133,000 people of Xerox serve clients in more than 160 countries. For more information, visit xerox.com. For investor information, visit xerox.com/investor.
TIMag.com news search
Latest TIMag.com news
- Better tennis through science
- USPTA partners with TrueCar
- PTR Instructing Wheelchair Tennis Workshop
- Ashaway offers new bulk reels
- Pro introduces children to the magic of tennis
- USTA honors 12 outstanding facilities
- TGA launches first franchise in Oregon
- Orr joins HEAD Penn team
- Longacre named acting head pro
- Tennis Channel to cover US Open Series