Wilson Renews Nishikori
[CHICAGO] — Top touring pro, Kei Nishikori, has signed a multi-year contract to continue with his long time racket sponsor, Wilson Racquet Sports.
Nishikori has been a member of the Wilson Team since he was 10 years old and in that time climbed to a career high #56 in the ATP World Tour rankings. “I am pleased to continue playing and endorsing Wilson,” Nishikori said. “They have supported me so much throughout my career and I am excited to continue our relationship for many years to come.”
The #1 Japanese player returned to the tour this year after recovering from elbow surgery, and has been making a statement ever since. He won back to back ATP Challenger Tour titles at the Savannah Challenger followed by a win at the Sarasota Open. At this year’s US Open, Nishikori ousted the 11th seed Marin Čilić, 5-7, 7-6, 3-6, 7-6, 6-1, to advance to the third round. He was also named the 2008 ATP World Tour Newcomer of the Year.
Following his strong showing at the US Open, Nishikori will play a full fall schedule in Asia and Europe. “Kei is a dynamic player with an aggressive style of play,” said Massimo Calvelli, Global Tour Director of Wilson Racquet Sports. “This partnership represents a significant piece of our overall marketing strategy. Kei has a strong following in Japan and the local region and his influence on our overall sales is key and integral to the brand.” Nishikori is currently playing with the Wilson Tour BLX racket.
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world’s leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help players of all levels perform better. Wilson’s core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit wilson.com.
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