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Prince Positioned for Renewed Growth

Bordentown, NJ, — Prince Sports announces the appointment of Gordon Boggis as Chief Executive Officer, to become effective August 23, 2010. This announcement follows a carefully planned leadership succession strategy. George Napier will be retiring as Chairman and CEO but will stay connected to Prince via a role as Vice Chairman, to ensure an effective transition.

Napier led the successful buy-out of Prince from Benetton and through many significant phases of the company’s recent history. Commenting on the transition Napier said:

“It’s been a privilege to work with so many great people inside Prince, and externally, and I’ll be forever grateful for their tremendous support and inspiration. Now is the right time for Gordon and a new team take the company to the next level. We have several exciting new products and growth initiatives, either in the pipeline or underway. While I won’t be active within the business I will be Prince’s biggest fan and rooting hard for our success over the coming years.”

Boggis joined Prince in October 2009 as President and Chief Operating Officer and since that time has been involved in many key aspects of the Prince business. Before joining Prince, Boggis was CEO of PaceMaster Fitness and before that President of the Dunlop Slazenger Group Americas. Prior to his sporting goods experience, Boggis held a range of management positions with multinational consumer packaged goods companies. Boggis’ early career was with SmithKline Beecham, where he held a range of sales and marketing management roles.

Commenting on his appointment Boggis said:

“I am honored to be heading up such a great company as Prince. It has been great working with George over the past several months on this transition. Prince has a number of very strong assets. We engineer highly innovative products, with visible technology, to help players of all levels hit more good shots more often. We have one of the greatest brands in racquet sports and a team of highly talented, committed employees. Our focus now is to effectively synchronize all of those assets to propel Prince into a new phase of growth.”

Prince also confirms the appointment of two, new non-executive directors. Ron Coburn, Chairman and CEO of Savage Sports, joins the Board, bringing with him extensive experience of developing and selling innovative products to mass merchant and sporting goods trade channels domestically and internationally.

Robert Siegel also joins the Prince Board. Robert brings with him considerable knowledge of brand building, particularly related to lifestyle footwear and apparel, from his former roles as CEO of Lacoste USA, Chairman and CEO of Stride Rite and President of Men’s Wear at Levi Strauss and Co, where he oversaw the introduction of Dockers.

About Prince Sports, Inc.

Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a 40-year history of innovation which includes the invention of the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “synthetic gut” string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Recoil), footwear (Lightspeed) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit princesports.com.

 

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