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Pop Superstars Team Up with Tennis Superstars

WHITE PLAINS, N.Y. — The USTA announced today that chart-topping pop superstars Jonas Brothers and TV and recording sensation Demi Lovato will hold court with tennis world # 1 Rafael Nadal, Andy Roddick, Kim Clijsters and Novak Djokovic at the 15th Annual Arthur Ashe Kids’ Day presented by Hess Saturday, August 28 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., from 9:30 a.m. - 4 p.m. Hosted by Adrienne Bailon and Quddus, the show will feature special celebrity guests including Nick Cannon. The popular full-day tennis and music festival for children and families - including interactive games, musical entertainment and tennis clinics - will also feature performances from Allstar Weekend and School Gyrls. More musical acts and tennis stars will be announced in coming weeks. Arthur Ashe Kids’ Day Presented by Hess will kick off the 2010 US Open, which runs from August 30 - September 12.

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From 9:30 a.m. - 1 p.m., kids and their families can experience an exciting schedule of free tennis games, live music and attractions taking place throughout the grounds of the USTA Billie Jean King National Tennis Center. Inside Arthur Ashe Stadium from 1 p.m. - 4 p.m., the live tennis and music show will feature fun exhibition matches and skills competitions with Rafael Nadal, Andy Roddick, Kim Clijsters, Novak Djokovic, and other top players and celebrities with musical performances by the Jonas Brothers, Demi Lovato and more. In celebration of the 15th anniversary of Arthur Ashe Kids’ Day, the Jonas Brothers and Demi Lovato are the first artists to reprise their performances at the event, having appeared in 2007 and 2008 respectively, with the Jonas Brothers having made their debut here in 2005 on the Hess Get Pumped Up stage.

Stadium show tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), usopen.org and at the USTA Billie Jean King National Tennis Center box office. American Express is the official card of Arthur Ashe Kids’ Day. General admission promenade tickets cost $10 and loge tickets are $20. Arthur Ashe Kids’ Day will be broadcast nationally by CBS on Sunday, August 29, from 12 p.m. - 1:30 p.m (EST). Kids 12-and-under with stadium show tickets will receive a free Arthur Ashe Kids’ Day hat from the USTA and Hess on a first-come, first-served basis. In the event of inclement weather, ticket holders can log on to usopen.org for the most up to date information.

“We have seen some of the biggest names in tennis and entertainment on the court during Arthur Ashe Kids’ Day presented by Hess,” said Harlan Stone, Chief Marketing Officer, USTA. “Our 15th year will be no different, and this day of excitement and fun for kids and families, will again honor a great humanitarian and icon of our sport.”

Over the years, Arthur Ashe Kids’ Day has featured many of music’s biggest acts including Justin Bieber, Rihanna, Jessica Simpson, Britney Spears, Jordin Sparks, Backstreet Boys, Ne-Yo, Sean Kingston, Jesse McCartney, Bow Wow and Hanson.

This year’s lineup features:

Jonas Brothers - Kevin, Joe and Nick Jonas, the platinum selling and Grammy nominated songwriters and musicians who perform as the Jonas Brothers, have sold nearly 9 million copies of their four albums. Known for their dynamic stage performances, their 2009 world tour sold over one million tickets and was one the best selling tours of the year. The Jonas Brothers kick off their 2010 three continent concert tour in Chicago on August 7. The brothers next star in the Disney Channel Original Movie “Camp Rock 2: The Final Jam” premiering Friday, September 3. The second season of their Disney Channel comedy series “JONAS L.A.” is currently airing on the Disney Channel. The premiere season of the popular series was just nominated for an Emmy Award for Outstanding Special Class Program.

Demi Lovato - For the past two years, actress and recording artist Demi Lovato has been on a non-stop upward trajectory in music and TV. Her solo album “Don’t Forget” debuted at #2 and her most recent album, “Here We Go Again,” debuted at #1 on the Billboard 200, delivering a platinum-certified hit of the same name. In 2008, she starred in “Camp Rock,” the year’s #1 cable TV entertainment telecast in Total Viewers and Tweens. In 2009, she debuted as the title character in Disney Channel’s now hit series “Sonny With A Chance,” and won a Teen Choice Award for the role. Demi headlines the Disney Channel Original Movie “Camp Rock 2: The Final Jam” premiering Friday, September 3. She begins a three continent concert tour with Jonas Brothers and other stars from “Camp Rock” in Chicago on August 7. Demi is the national spokesperson for the Teens Against Bullying campaign, in partnership with PACER (Parent Advocacy Coalition for Educational Rights). She is also an ambassador for Disney’s Friends for Change program, a multiplatform environmental initiative that helps kids help the planet.

Allstar Weekend - In 2009, San Diego’s Allstar Weekend was added to Radio Disney’s “Next Big Thing” competition and subsequently signed to Hollywood Records. A little over a year later, the band’s high-energy pop-punk single “A Different Side of Me” has sold over 100,000 copies and topped Radio Disney’s Top 30 Countdown.

The interactive activities, offering children of all ages a chance to hit with top tennis pros and win prizes, include:
· Hess Get Pumped Up Festival Stage - Features up and coming musical acts Allstar Weekend,School Gyrls, and Alexis Jordan. · The Hess Express Obstacle Course - Kids test agility, balance, running and tennis skills. · Nike - Tennis and skill activities on two courts featuring Nike sponsored athletes. · IBM Hit the Spot! - Two radar guns on court test the speed of kids’ serves. · QuickStart Tennis - An exciting new play format for learning tennis, designed to bring kids into the game by utilizing specialized equipment, shorter court dimensions and modified scoring, all tailored to age and size. It is divided into two different levels - ages 8 and under and ages 10 and under. · USTA Serves Adaptive Tennis - Supported by USTA Serves, the National Charitable Foundation of the United States Tennis Association, demonstrations and clinics conducted for children with disabilities. · Olympus Capture It All - This court will feature various volley drill stations. · World Team Tennis - Younger kids will participate in relay races and balance challenges. · Also - Player Practices, Player Autographs, Face-Painting, Hair Braiding, Juggling & Plate Spinning, Stilt-Walkers, Balloon Artists and more.

Presented by Hess and produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence. Arthur Ashe Kids’ Day introduces children of all ages to the great sport of tennis while bringing families together for a fun, interactive experience. A portion of the proceeds from Arthur Ashe Kids’ Day benefits the National Junior Tennis and Learning (NJTL) network. The NJTL was established by Arthur Ashe, Charlie Pasarell and Sheridan Snyder in 1969 with the mission of developing the character of young people through tennis and education. Since then, the NJTL network has grown to include over 550 chapters which serve over 220,000 youth annually. NJTL chapters, which vary in size and scope, can be found in 46 of the top 50 U.S. markets, making NJTL one of the USTA’s largest community-based initiatives. NJTL chapters are supported by the USTA through grants, awards, and various learning opportunities. NJTL participants have the opportunity to take part in a number of core programs, including the Tennis and Leadership Camp, the Arthur Ashe Essay and Art Contest, Arthur Ashe Kids’ Day, Regional Rallies, a scholarship to the annual USTA Community Tennis Development Workshop, and low-cost insurance.

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Hess Corporation headquartered in New York, is a global integrated energy company engaged in the exploration and production of crude oil and natural gas, as well as in refining and in marketing refined petroleum products, natural gas, and electricity. The company markets through approximately 1350 Hess and Hess Express branded gasoline / convenience retail locations on the U.S. East Coast.

The 2009 US Open drew more than 720,000 fans, maintaining its position as the highest attended annual sporting event in the world. More than 80 million viewers watched the 2009 US Open on CBS Sports and ESPN, and international broadcasts reached 180 countries. JPMorgan Chase & Co. is the presenting sponsor of the US Open women’s singles championship. Mercedes-Benz USA is the presenting sponsor of the US Open men’s singles championship.

The 2010 US Open will be held Monday, August 30 through Sunday, September 12. Tickets for the 2010 US Open can be purchased four ways: 1) at USOpen.org; 2) by calling Ticketmaster at 1-866-OPEN-TIX; 3) at all Ticketmaster outlets; or 4) at the USTA Billie Jean King National Tennis Center box office. American Express is the Official Card of the US Open.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with 730,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.

Media Credentials: To apply for credentials, all interested media outlets must go to: www.ustapr.com/aakd http://www.ustapr.com/aakd

For more information/images, contact: Chris Widmaier, Managing Director, Corporate Communications, USTA (914) 696-7284; widmaier@usta.com mcintyre@usta.com

Dave Donovan/Michael Braun/Emily Saltzman, DKC; (212) 685-4300 DaveDonovan@dkcnews.com / MichaelBraun@dkcnews.com / Emily_Saltzman@dkcnews.com

 

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