Home » TIMag.com news » Frames » Donnay Launches Racquets in U.S. Market

Donnay Launches Racquets in U.S. Market

NEW YORK — Donnay (donnay.com), the 100 year old tennis brand, announced the introduction of a new product line for the US market called the X-series. Based on patented technology called “XeneCore”, 9 models will be offered: X-Black 94, X-Black 99, X-Blue 94, X-Dark Red 94, X-Red 94, X-Red 99, X-Orange 99, X-Yellow 99, and X-White 99. Distribution in the U.S. will be handled by Donnay USA Ltd., based in New York.

“We are excited for the Donnay brand to have a renewed presence in the U.S.,” said Neil Morton, a spokesman for Donnay International. “These new racquets represent the technological leadership of Donnay. We are looking forward to the Donnay brand being played once again at the highest level and used by the world’s top players.”

The development of the new product line powered by “XeneCore” has been paired with a revolutionary custom fitting program to match the proper weapon for the player. Initial distribution will be limited to the exclusive Donnay Centers, online at the Donnay website, and through teaching pros. A custom fitting process will be available on the website as well as a demonstration of the customization possibilities of each racquet.

“These racquets are geared towards established players that are looking for the maximum combination of power, control, and technology,” said Roman Prokes, owner, RPNY Tennis and technical advisor to Donnay USA. “These new racquets will revitalize the growth of Donnay on the global stage.”

The unique properties of XeneCore create a solid frame achieving the highest strength to weight ratio in the industry resulting in X-treme power, X-treme control, and X-treme feel. At 1.5 gigapascals, the XeneCore racquets possess 50% more tensile strength than current graphite racquets, allowing for the thinnest beam width on the market at 15mm. The X-treme torsional rigidity and stability advance the playing characteristics above and beyond what’s available with current graphite composite racquets providing the established player a lighter racquet for control and feel, possessing the power of a heavier model, while reducing shock and vibration. The X-series offers 12 models categorized into 3 tiers, so experience the innovative custom fitting program to find the weapon that’s right for you!

Posted on July 7, 2010
Permalink