Federer in new Wilson BLX Commercial
Some of you have already seen it in last 48 hours, but with Wimbledon about to start, Roger Federer was very excited to reveal his new commercial with Wilson. The commercial is already live on our Facebook page and within 2 hours received more than 10,000 positive responses.
This campaign features a brand new approach which is meant to relate and identify with a couch symbolizing the psychology of the game and the concept of more ”feel“. Through the remainder of the year and 2011, you will see more spots from our players utilizing this “soon to be famous” couch.
Wilson BLX, Feel More Commercial is available on:
TIMag.com news search
Latest TIMag.com news
- Fowler wins 2015 'Tennis Media Award'
- Drysdale Tennis launches foundation
- TV coverage of the clay-court season
- 'Try Tennis Free' campaign seeks growth
- Increase in hybrids driven by 'poly pain'
- USTA breaks ground in Lake Nona
- Team USA honors renowned coaches
- Blackman new GM, USTA Player Development
- Djokovic captures 5th Miami title
- Nominate an outstanding facility