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Prince ‘Spring into Action’ Consumer Promo

Bordentown, NJ — Prince, a leader in performance tennis equipment, is set to launch a U.S.-based consumer promotion designed to help tennis players around the country take to the courts this season with the sport’s newest racquets and latest footwear.

The Prince ‘Spring Into Action’ offer officially begins Saturday, May 1, 2010, and runs through Saturday, May 15, 2010. Prince will provide a $25 prepaid MasterCard® card to anyone who purchases any new Prince EXO3 racquet priced at, or more than, $150 (pre-tax). For those who purchase a new racquet and a new pair of Prince shoes, Prince will provide a $50 prepaid MasterCard card, given the Prince footwear is priced at, or more than, $70 (pre-tax) and the EXO3 racquet is priced at, or more than, $150 (pre-tax).

For those who do not want the money, they can swap either card for three or six sets of the highly-rated Prince Premier LT 16 gauge string depending on their qualifying purchase.

“Tennis participation in the United States continues to grow with more people taking up the sport for the first time or getting back on the court. We have recently brought to market some of the sport’s highest quality products including new racquet models featuring the acclaimed and visible EXO3 technology and some of the sport’s most popular footwear,” said John Embree, President of Prince Americas. “This offer is designed to help any player, regardless of skill level, thinking about investing in their game or making the decision to upgrade their equipment, easier and more affordable.”

Consumers simply walk into, or log onto, any authorized Prince product dealer, make their purchase and retain their original, itemized receipt/proof of purchase from the retailer along with the product UPC barcodes found on their new product. They then log onto www.princetennis.com/springintoaction to obtain instructions on how to download, and where to mail in, the official rebate form.

“I think this is a great idea from Prince. The offer allows players to get out on the court with incredible, new equipment engineered to help them play better, win more matches, and have more fun - while easing the strain on their wallet - and that’s very cool,” said Prince sponsored athlete, Bob Bryan, one half of the eight-time Grand Slam doubles duo Bryan Brothers. “This is the same equipment so many of us use on Tour and for those ready to raise their level of play, this offer makes the decision a ‘no-brainer’. It’s exciting to get new gear. We picked up the new Prince EXO3 Ignite Team 95 at the end of last year and love it,” added brother, Mike Bryan.

The program will be supported both in-store and on-line through various advertising and promotional pieces designed to notify consumers. In addition, Prince has designed a promotional website, located at princetennis.com/springintoaction, which will inform consumers about the program and process to redeem. Consumers can access this site directly or simply visit the U.S. version of princetennis.com starting May 1, 2010.

Additional information, official terms and conditions, and the official rebate form can be found at princetennis.com/springintoaction as well.

* MasterCard prepaid cards are issued by MetaBank™ pursuant to a license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

 

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