Tennis Channel begins coverage of Sony Ericsson Open
March 29, 2010
LOS ANGELES — Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, will begin its coverage of the Sony Ericsson Open on Monday, March 29, at 7 p.m. ET. The network has slated 20 live or first-run hours during what has become known as the “fifth slam,” in addition to 30 hours of same-day repeats. The Sony Ericsson Open features the world’s top ATP men’s and WTA women’s tennis players in Miami at the Tennis Center at Crandon Park. For a full schedule of planned Tennis Channel coverage, go to tennischannel.com.
Tennis Channel (tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle, and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.