News

Indian Wells, CA — Prince Tour Team member Nikolay Davydenko stepped on court yesterday at the BNP Paribas Open in Indian Wells, CA for his second round match against Ernests Gulbis with his trusted Prince Ozone Pro Tour racquet in hand. This is the same racquet that helped him rise to No. 6 in the world and capture the ATP World Tour Finals in London last November and the title in Doha earlier this year. Davydenko beat Gulbis 6-4, 6-4.

Davydenko has made no secret his affinity for his Prince racquet and the Company’s patented O-technology — which re-engineered racquets to incorporate a unmistakable series of large holes along the frame proven to expand the hitting zone, increase racquet stability and deliver faster head speed. His inspired play has been well documented as of late and he is looking to capture his second title of the year.

On January 18, 2010, Prince and Davydenko agreed to, and announced, a formal deal to have the 28 year-old Russian continue to use and promote Prince racquets and racquet bags exclusively throughout the year and to utilize him in marketing and promotional initiatives. Wielding the racquet that has brought about his recent high level of play, Davydenko is looking to surpass his previous best finish in Indian Wells, the Round of 16.

Davydenko has been playing with Prince O-technology since 2006, when he first picked up the Original O3 Tour (the predecessor to his current Ozone Pro Tour), and subsequently shot up in the rankings. He joins more than 50 other ATP and WTA touring pros, including Gael Monfils, Maria Sharapova, Vera Zvonareva, Sam Querrey, David Ferrer, John Isner, Shahar Peer, Daniela Hantuchova, Juan Carlos Ferrero and the Bryan Brothers — all of whom now play Prince racquets with O-technology.

For more information on Nikolay Davydenko, any other official member of the Prince athlete roster, his Prince Ozone Pro Tour racquet or the Company’s patented O-technology, log onto princetennis.com.

About Prince Sports, Inc.

Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a history of innovation including inventing the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “synthetic gut” string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Recoil), footwear (Lightspeed) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit princesports.com.