Prince Premier LT Shows Immediate Success and Popularity
September 25, 2009
Bordentown, NJ — Prince introduced its new Premier LT string at the beginning of this year. Upon its release, the United States Racquet Stringers Association conducted a blind play test and ranked the new string as the #1 synthetic gut string it has ever tested*. This is significant since the organization has conducted 125 synthetic gut blind play tests spanning sixteen years!
It appears, from the most recent industry data**, the elite playability of Premier LT is translating into commercial success as well. With a zero share in Q4 2008 (since it was not introduced until January 2009), the new string jumped to a 1.0% market share by end of Q2 2009, is already sitting at #22, and sold more than any other string introduced during the first half of the year — its first six months on shelves.
“We are thrilled, but not entirely surprised, that players are responding so positively to this string,” says Dave Malinowski, Global Business Director of Strings, Grips and Machines at Prince. “We took great care in coming to market with a string that embodies the exceptional playing qualities of natural gut, but at a fraction of the cost — making it available to all players. Premier LT can be strung up in all racquets, either full sets or in a hybrid format and will deliver exceptional feel, comfort and control for players whose skill levels span from beginner to expert/tournament caliber.”
Premier LT is currently the recommended string for the Prince EXO3 Red 105, EXO3 Blue 110 and EXO3 Silver 118 racquets in and recommended as part of a hybrid in the EXO3 Ignite 95, EXO3 Ignite Team 95, EXO3 Rebel 95 and EXO3 Rebel Team 95- seven of the current nine frames in the EXO3 line.
Availability: Prince Premier LT is currently available wherever Prince products are sold.
Price: SRP $16.00US for full set
For more information about and images of Prince Premier LT, visit princetennis.com
*March 2009 Issue RSI Magazine
**SMS/TIA Specialty Tennis Retail Audit 2Q 2009
About Prince Sports, Inc.
Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a history of innovation including inventing the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “synthetic gut” string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Recoil), footwear (Precision Tube Technology) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit princesports.com.