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Tennis.com Draws More Than One Million Unique Users for Wimbledon

NEW YORK, NY - JULY 7, 2009 - They may play on the hallowed grounds of Wimbledon in “classic tennis whites,” but when fans want the news, they turn to the Internet. For the second consecutive Grand Slam tournament, TENNIS.com, the world’s leading tennis website, attracted more than one million unique visitors and over 11 million page views.

TENNIS.com’s increased traffic during the Wimbledon fortnight represented a 34% increase in page impressions and 25% increase in unique visitors from last year. The 2009 French Open, which is one day longer than Wimbledon, garnered a record 1.1 million unique visitors to TENNIS.com this year.

The same growth was evident during the classic final between Roger Federer and Andy Roddick. The match attracted 104,022 unique users and 994,250 page views. Last year’s showdown between Federer and Rafael Nadal recorded 83,234 unique users and 643,171 page views.

“The extraordinary growth of TENNIS.com is something we’re very proud of, and a testament to the quality and quantity of our reporting,” said James Martin, Editor of TENNIS.com. “Amid our competitors, we’re the first to post on breaking news and big match results. Tennis fans know that if they want to stay on top of the game, TENNIS.com is the best place to go.”

Here are just a few examples of TENNIS.com delivering breaking news from Wimbledon first.

Friday, June 19: Rafael Nadal withdraws from Wimbledon - TENNIS.com has the story as lead at 2:14 pm (as it happened) - No other major sports website (ESPN.com, ESPN.com’s tennis page, SI.com, Yahoo! Sports’ tennis page, or FoxSports.com) has the story mentioned through 2:16 pm - At 2:21 pm, ESPN.com reports the story on their main page and tennis page and offers a link - Yahoo! Sports tennis still had no report at 2:22 pm

Wednesday, June 24: Maria Sharapova eliminated in second round of Wimbledon[JM1] - TENNIS.com has the story as lead at 10:23 am (as it happened) - ESPN.com’s tennis page did not break this until after 10:35 am - by 10:41 am, it was posted

Thursday, June 25: Lleyton Hewitt beats No. 5 Juan Martin del Potro in the 2nd round - TENNIS.com has the story as lead at 10:44 am (as it happened) - Yahoo mentioned the result at 10:46 am, but only as a small lead - ESPN.com’s tennis page did not break the story until 10:49 am

Saturday, June 27: Melanie Oudin beats No. 6 Jelena Jankovic in the third round of Wimbledon. - TENNIS.com has the story as lead at 10:08 am (as it happened) - Yahoo! Sports’ tennis page and ESPN.com’s tennis page do not have the result at 10:18 am and 10:19 am, respectively

“From our in-depth blogs and viewpoints to our instruction, gear, and fitness coverage, TENNIS.com is one-stop shopping for the tennis enthusiast. Our message board community has grown by leaps and bounds, a reflection of the passion of our fans. And you can follow us through Twitter and Facebook,” explained Martin. “All in all, we offer an unsurpassed tennis experience.”

About Miller Publishing Group: MPG publishes TENNIS Magazine and SMASH Magazine. TENNIS, published 10 times annually, is the world’s largest tennis title, with a circulation of more than 600,000. MPG also owns TENNIS.com, the world’s leading tennis website, plus SMASHtennis.com and the blog Peter Bodo’s TennisWorld (peterbodostennisworld.com).

Posted on July 7, 2009
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