Wilson Continues as Industry Leader
Chicago — Wilson continues to lead the industry in unit share and dollar share, according to the Sports Marketing Survey’s third quarter 2008 results, just released. Wilson holds the #1 ranking for “Hot New Racquet” for 2008 with the [K] Blade 98.
In addition to having 5 of the top 10 sellers in the market, Wilson is once again the clear #1 selling brand in both units and dollars. The data above are based on the Third Quarter 2008 Sports Marketing Surveys/TIA audit of retail sales at tennis specialty stores. According to the SMS Report third quarter sell-thru results, Wilson has 5 of the top 10 “Best Selling” rackets (in YTD dollars): [K] Blade 98, [K] Six.One 95, [K] Six.One Tour 90, [K] Six.One Team 95, and [K] Blade Tour.
Wilson holds 4 of the top 5 “Hot New Racquets” with the #1 “Hot New Racquet” spot held by the [K] Blade 98. Sports Marketing Survey measures “Hot New Racquets” as the top selling racquets that were release within a rolling 12 month period. [K] Blade 98 is the #1 “Hot New Racquet and the [K] Blade Tour, [K] Pro Open and [K] Tour are also in the Top 5.
Wilson continues as the clear #1 racquet brand leader and continues to grow in global markets.
Wilson Racket Sports is a division of Chicago-based Wilson Sporting Goods, one of the world’s leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help players of all levels perform better. Wilson’s core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.
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