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TENNIS.com Named as New Title Sponsor of the 2008 TENNIS.com Zurich Open

Zurich, October 1, 2008 - The world’s leading website for tennis fans, TENNIS.com, is the new title sponsor of the Zurich Open. Celebrating its 25th year in operation, the 2008 TENNIS.com Zurich Open will host the top players from the Sony Ericsson WTA Tour a the Hallenstadion from October 11-19, 2008.

“We’re proud that one of Europe’s most important tournaments will operate under our name,” declared George Mackin, Director at The Tennis Company. “We decided to title sponsor the TENNIS.com Zurich Open based on its long and successful history and the outstanding player field they have this year.”

The Tennis Company, with headquarters in Santa Monica, California, is one of the world’s premier independent media companies focused entirely on the sport of tennis. Its publications reach more than five million fans. Aside from TENNIS.com, these publications include TENNIS Magazine, the number one sport-specific magazine, and SMASH Magazine for younger readers, also the leader in its market segment.

“We are delighted to be teaming up with Octagon to title-sponsor the TENNIS.com Zurich Open and hope that it will be the first of many future tennis event title sponsorships that we work on together, “ added Dave Morgan, Chairman of the Tennis Company.

TENNIS.com showcases the wide variety of the fascinating world of tennis. It offers not only tournament commentary, but also player portraits, interviews, blogs, live results, product comparisons, training tips, videos and tennis vacations. In short - everything a tennis lover could dream of. TENNIS.com is “All Things Tennis, All the Time.”

The Tennis Company is also a managing partner in the tournament in Indian Wells, which is recognized worldwide along with the Grand Slams as a top tier ATP and WTA event. The Tennis Company’s partners include former tennis greats Chris Evert, Billie Jean King and Pete Sampras among others.

“We are honored that the most important communications platform in tennis has selected us as a partner to still further strengthen its position in Europe. This really underlines the significance of the Zurich Open,” said Phil de Picciotto, President of Octagon. “We anticipate that this 25th Anniversary edition will be the best in the tournament’s history.”

Tickets remain for all sessions of the tournament, though only a limited number of tickets remain for the final three days. Other sponsors include: Nikon and Bauknecht.

Posted on October 1, 2008
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