news to Provide Live Text Commentary for 2008 Olympic Tennis Matches Streamed Online on

New York — today announced that it has partnered with NBC to provide live text commentary for 2008 Olympic tennis matches streamed online at Editor Ed McGrogan will provide play-by-play and analysis for early rounds and Senior Editor Steve Tignor will cover the semi-finals and finals. Mr. Tignor is also the Executive Editor of TENNIS Magazine and writes “The Concrete Elbow,” a blog that follows the pro tours, on

“Coming off record audiences for’s expanded online coverage of Wimbledon, working in partnership with NBC for real-time streaming of the tennis events at the Beijing Olympics is core to the commitment to deliver ‘All Things Tennis, All the Time.’ is positioned to become a true portal for TENNIS enthusiasts,” says Dave Morgan, Chairman of The Tennis Company. “The Beijing Olympics promises to showcase tennis with some of the biggest names in the sport and we’re thrilled to be part of’s real-time streaming broadcast.”

“We’ve got a great partner in and are thrilled that they will be providing expert commentary for our live streaming tennis on, in addition to pointing their users to the live video on,” says Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics.

Tennis matches will take place starting Saturday, August 9 through the finals on Saturday, August 16. The matches will be streamed live on which is accessible through between 10:30 PM and 11 AM (Eastern). NBC, “America’s Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience—from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips. (, the # 1 tennis destination for fans who want to stay on top of the game, with everything from breaking news and scores in the pro game to advice on strategy, new gear, instruction, and tennis travel. offers the largest online tennis community for enthusiasts of the sport and lifestyle. With live scores and photos of professional tournaments from around the world, including all four Grand Slams, and the best in TENNIS expertise and commentary featuring blogs by Peter Bodo, Steve Tignor, Tom Perrotta, Kamakshi Tandon, and James Martin. is All Things Tennis, All the Time. is a property of The Tennis Company, the world’s largest independent media company focusing exclusively on the tennis enthusiasts regularly reaching more than 5 million tennis enthusiasts around the world. It also publishes TENNIS Magazine, the #1 tennis publication, SMASH Magazine, the #1 tennis publication for youths and teens, and is a strategic investor in the annual Pacific Life Open in Indian Wells, California and the Indian Wells Tennis Garden, the world’s second largest tennis stadium. Working with all these assets, and more, The Tennis Company can provide unique, integrated, multi-media marketing opportunities for advertising partners. Principals in The Tennis Company and its assets include Bob Miller, Dave Morgan, George Mackin, Chris Evert, Billie Jean King and Pete Sampras.


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