TENNIS.com to Provide Live Text Commentary for 2008 Olympic Tennis Matches Streamed Online on NBCOlympics.com
New York (July 29, 2008) — TENNIS.com today announced that it has partnered with NBC to provide live text commentary for 2008 Olympic tennis matches streamed online at NBCOlympics.com. TENNIS.com Editor Ed McGrogan will provide play-by-play and analysis for early rounds and Senior Editor Steve Tignor will cover the semi-finals and finals. Mr. Tignor is also the Executive Editor of TENNIS Magazine and writes “The Concrete Elbow,” a blog that follows the pro tours, on TENNIS.com.
“Coming off record audiences for Tennis.com’s expanded online coverage of Wimbledon, working in partnership with NBC for real-time streaming of the tennis events at the Beijing Olympics is core to the TENNIS.com commitment to deliver ‘All Things Tennis, All the Time.’ TENNIS.com is positioned to become a true portal for TENNIS enthusiasts,” says Dave Morgan, Chairman of The Tennis Company. “The Beijing Olympics promises to showcase tennis with some of the biggest names in the sport and we’re thrilled to be part of NBCOlympics.com’s real-time streaming broadcast.”
“We’ve got a great partner in TENNIS.com and are thrilled that they will be providing expert commentary for our live streaming tennis on NBCOlympics.com, in addition to pointing their users to the live video on NBCOlympics.com,” says Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics.
Tennis matches will take place starting Saturday, August 9 through the finals on Saturday, August 16. The matches will be streamed live on NBCOlympics.com which is accessible through TENNIS.com between 10:30 PM and 11 AM (Eastern).
NBCOlympics.com: NBC, “America’s Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience—from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.
TENNIS.com is a property of The Tennis Company, the world’s largest independent media company focusing exclusively on the tennis enthusiasts regularly reaching more than 5 million tennis enthusiasts around the world. It also publishes TENNIS Magazine, the #1 tennis publication, SMASH Magazine, the #1 tennis publication for youths and teens, and is a strategic investor in the annual Pacific Life Open in Indian Wells, California and the Indian Wells Tennis Garden, the world’s second largest tennis stadium. Working with all these assets, and more, The Tennis Company can provide unique, integrated, multi-media marketing opportunities for advertising partners. Principals in The Tennis Company and its assets include Bob Miller, Dave Morgan, George Mackin, Chris Evert, Billie Jean King and Pete Sampras.
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