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2008 US Open Theme Art Showcases Unique Elements of Sport, Entertainment and Pagentry

WHITE PLAINS, N.Y., June 16, 2008 — The USTA today unveiled the official 2008 US Open theme art. The design capitalizes on the US Open ad campaign, “It’s Showtime,” and depicts the US Open as a one-of-a-kind event located in the heart of New York City.

The theme art contains a Broadway-esque marquee with the “It’s Showtime” tagline and the US Open’s iconic flaming ball emerging from behind the US Open sign. The design also integrates the 40th anniversary of the Open Era, which will be prominently celebrated at the 2008 US Open. The marquee is positioned in front of a New York City skyline, braced by klieg lights. The theme art design will be incorporated into all 2008 US Open promotional and collateral materials including tickets, the official tournament magazine and the tournament poster. James M. Skiles, of Phoenix Design Works in New York City, was the lead designer of this year’s US Open theme art.

“This will be a special year with the 40th anniversary celebration of the Open Era and the theme art perfectly melds this significant milestone with the spirit of the US Open,” said Michelle Wilson, Chief Marketing Officer, Pro Tennis, USTA. “The ‘It’s Showtime’ tagline captures the essence of the US Open’s unique combination of sport, fashion and celebrity.”

The 2008 US Open will be held Monday, August 25 through Sunday, September 7 at the USTA Billie Jean King National Tennis Center. Arthur Ashe Kids’ Day presented by Hess — a full-day tennis and music festival for children and families — will take place Saturday, August 23. Tickets for the 2008 US Open can be purchased via USOpen.org or by calling 1-866-OPEN-TIX.

 

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