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Pacific Life Open announces Fox Sports Net as new broadcast partner

Indian Wells, Calif. - Fox Sports Net (FSN) is the new broadcast partner of the Pacific Life Open, the most attended tennis tournament outside of the Grand Slams, it was announced today by tournament director Steve Simon.

The tournament, to be held March 10-23 at the Indian Wells Tennis Garden, will be broadcast for more than 40 hours on FSN’s 15 owned-and-operated regional networks that reach more than 70 million homes across the United States. The broadcast team at the tournament will feature former ATP and Sony Ericsson WTA Tour pros Justin Gimelstob and Chandra Rubin, in addition to award-winning announcer Barry Tompkins.

“We are extremely excited that the Pacific Life Open will be broadcast on FSN,” said Simon. “Our partnership will result in increased coverage of the tournament nationally and deliver exceptional exposure in Southern California. We look forward to developing a long-term relationship with FSN that will continue to put our event in the national spotlight.”

Coverage of the Pacific Life Open on FSN will begin live on Saturday, March 15 at 11:00 AM PST and continue throughout the following week. The women’s and men’s finals will be live on Sunday, March 23 at Noon and 2:00 PM PST.

For more information about the Pacific Life Open and the television broadcast schedule, visit pacificlifeopen.com.

About the Pacific Life Open

The first major tennis event of the season on U.S. soil, the Pacific Life Open features more than 250 of the world’s best men and women tennis players. Last year, more than 300,000 people attended the event, which is held at the second largest tennis stadium in the world and located just outside of Palm Springs.

About Pacific Life

Founded in 1868, Pacific Life provides life insurance products, individual annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 50 largest U.S. companies as clients¹ and is a member of Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor’s, and Moody’s, visit the company Web site at PacificLife.com.

¹ Data compiled by Pacific Life using the FORTUNE 500 list as of April 2007.

About FSN

FSN is the nation’s leading provider of local sports. FSN’s 15 owned-and-operated and affiliated regional networks reach more than 70 million homes across the U.S. FSN serves as the TV home to nearly two-thirds of all MLB, NHL and NBA teams based in the United States. FSN also produces close to 5,000 live local events each year, including more than 1,400 in high definition. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC basketball and Pac-10 and Big 12 football.

Posted on March 4, 2008
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