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Imperial Introduces 'Green' and 'Black' Headwear Collections.

(Aurora, CO) March 1, 2008 –- Imperial Headwear (Imperial) introduces its new Eco-Friendly Green Collection and Imperial1, the most innovative performance product ever produced.

With environmental concerns dominating much of the tennis industry and societal discussion, Imperial’s new Green Collection marks the confluence of eco-sensitivity talk and action. Hence “Green”. At the same time, “Black” signifies a giant leap forward in tennis industry wearable technology and performance. 18 months in development, the Imperial1 cap utilizes proprietary advanced technologies in fabrics, components and fittings. It is the most comfortable, highest performance headwear ever invented.

Green: The First Environmentally Responsible Headwear. Performance with conscience. 98% Eco-Friendly, fashioned from sustainable ultra-lightweight 65% organic cotton and 35% bamboo charcoal. Produced without pesticides and other chemicals, organic cotton is softer and easier on wearer’s skin. Bamboo charcoal yarn is naturally anti-bacterial, anti-fungal, de-odorizing and healthy to wear as the charcoal particles absorb energy and convert it to aide cell activation, promoting circulation. Soy-based dyes are used to gently color the fabric and the visor contains recycled materials. Recycled metal alloy and plastic fittings ensure a personalized adjustable fit. Imperial’s Green headwear is hypoallergenic, breathable and dries quickly, odor absorbent, machine-washable, thermal regulating and environmentally friendly. Available in Imperial’s signature fit cap, low profile visor and newly designed bucket. The Imperial Green Collection products will feature recycled green labels, the consumer’s assurance of Imperial’s commitment to environmental responsibility. The collection has been in development for over 16 months.

Black: Imperial1, the Most Advanced Warm Weather Cap Ever Created. The apex of performance. Leading the industry in technology and design. Imperial1 features revolutionary I9-panel, sleek close fit, new memory visor for custom bill shape, visor comfort cushion strip prevents hat-head and Micro-Velcro™ elastic loop closure with pull tab grip for easy adjustability. Imperial1 has performance pro-mesh ventilation, BLX™ Breathable Lightweight Spandex with 4-way stretch for personalized fit, extremely breathable and lightweight, moisture management wicking and quick dry technology. The unlimited washability retains performance fabric properties, dark undervisor prevents glare and maximizes vision range, color fast process to reduce fading from extreme environmental exposure and new X-STATIC® sweatband.

X-STATIC® is made from 99% pure silver fibers that regulate temperature and disperse heat. It has anti-odor and anti-microbial properties, minimizes static, is comfortable and has permanent performance. Surgeons, Military Special Forces, Olympic athletes and NASA astronauts all rely on the proven performance benefits of X-STATIC® technology. Imperial1 resides at the pinnacle of Imperial’s leading High Technology collection of performance products.

The new Green Collection and Imperial1 are the latest additions to Imperial’s full line of purposeful and core headwear and will be sold through Imperial’s network of retailers in the tennis, golf, outdoor and corporate channels.

Posted on March 3, 2008
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