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Ashaway Introduces New Line of AMPS Squash Shoes

Ashaway, RI — Ashaway has introduced a new line of squash shoes that are anatomically molded to the natural shape of the human foot. Ashaway AMPS™ (Anatomic Multi-Performance System) athletic footwear supports the whole
foot, not just the ball and heel, thus increasing comfort and stability, and reducing foot fatigue.

“We have been ‘evolving’ this design with our partners for some time,” said Ashaway Vice President, Steve Crandall, “and a number of players have worked with us, providing input and feedback. We’re excited that we’ve achieved an optimal balance of comfort, support, style and lightweight performance.”

The new Ashaway AMPS 301 shoes are designed for both serious and recreational players who want a dynamic look, ultra comfort, and enhanced performance. Built for speed and traction, the AMPS design incorporates wet-grip rubber outsoles which provide high durability and incredible grip, even on wet surfaces. A high quality synthetic and mesh upper provides lightweight comfort and breathability, while the high quality PVC heel counter provides increased strength for maximum ankle support.

But the key to the new Ashaway AMPS Series whole foot support system is the combination of an anatomic shaped mid-sole high rebound insert, an ASD (Anatomic Stability Device) inserted into the heel of the shoe, a specially designed dual layer inboard, and triple layer removable insoles. The dual layer inboard is engineered to provide added strength and cushioning. The high shape retention EVA insole incorporates AMPS Zz cushion inserts to enhance forefoot rebound and provide additional heel support. The insoles are also 25% lighter than normal EVA for increased speed and comfort.

Ashaway’s new AMPS athletic footwear is available worldwide. Visit AshawayUSA.com to find the distributor nearest you.

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway is the Official String of USA Racquetball, the Professional Squash Association and the Women’s International Squash Players Association. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications.

Posted on January 10, 2008
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