Ashaway Sponsors Christensen
Ashaway, RI — Ashaway Racket Strings has signed a multi-year sponsorship agreement with rising Danish badminton star Michael Christensen, the company has announced. The agreement marks the first time Ashaway has sponsored a major international player in Denmark, where badminton is the national sport.
“We’re very pleased to help support a rising player like Michael,” said Ashaway Vice President, Steve Crandall, “Ashaway has worked with many top players in Asia and the UK, and we are very pleased to contribute to Michael’s growth in Denmark where badminton and team competition is so strong.”
Michael Christensen plays first men’s singles at the Værløse Badminton Club which is currently ranked number 3 in the Danish premiere Badminton league. The 26-year-old right-hander is 6’ 31Ž2” tall and is currently ranked number 7 overall in Denmark. He recently won the Czech International and Portuguese International, and this year will play a full schedule of international events, including both the Danish and the French Open.
“Michael plays with Ashaway Flex® 21 Micro,” said Crandall. “This is the same string used by Gail Emms and Nathan Robertson, the World Champion British mixed doubles team. It’s a very good string for power players looking for both playability and superior durability. He is a very talented exciting player and we fully expect him to climb to the top of the rankings.”
TIMag.com news search
Latest TIMag.com news
- Hall of Fame Announces Initiatives for Black History Month
- Cardio Tennis Announces Instructor Training Courses
- Jean Mills to be Inducted into PTR Hall of Fame
- USPTA Names New Lead Platform Tennis Coach Developer
- APP Cuts Broadcast Deals With CBS Sports, ESPN for Pball Coverage
- Former Tennis Mag, Golf Digest Photog to Receive Lifetime Achievement Award
- USTA Hires Chief People & Culture Officer, a New Position
- Stu Upson to Step Down as CEO of USA Pickleball
- Tennis Participation Grows for Third Straight Year, to 23.6 Million
- USPTA Inks Deals with Putterman Athletics, Sports Interiors