Frames
June 2017
New Racquets: Now You See It!
Head’s new MXG racquets feature something not seen in years — visible technology. But for these frames, there’s more here than meets the eye. (Click here to read more...)
March 2017
Racquet Tech: Taking Stock
Put some thought into your string inventory so your shop covers every type of player. (Click here to read more...)
February 2017
Frame Outlook 2017: Frames in Mind
Racquet franchises and built-in frame customization may help retailers move more product this year. (Click here to read more...)
November 2016
Comfort and Control: Technology evolves for new racquets
As the sport of tennis continues to evolve, characteristics like control and comfort seem to suffer. In an effort to offset this, manufacturers are constantly researching and developing new materials, construction techniques and engineering methods. Is it possible to... (Click here to read more...)
May 2016
2016 Racquet Selector: Find the Right Frame!
Use our exclusive selector tool to help your customers find their perfect racquet. (Click here to read more...)
February 2016
OUTLOOK 2016: Racquets & Strings — New and Improved
Racquets for spring include updates of existing models and brand new lines, while new string offerings are available for all types of players. (Click here to read more...)
September 2015
Racquet and String Intros: Year-End Boost
There are plenty of new racquets and strings coming out this fall to help your sales right through the holidays. (Click here to read more...)
June 2015
Racquet Technologies: Advancing the Cause
Stay up to date on the latest racquet technologies, materials and construction techniques. (Click here to read more...)
April 2015
Racquet Selection: Finding the Perfect Fit
Our exclusive Racquet Selection Map will help you select a diverse inventory so your customers can choose their perfect frame. (Click here to read more...)
February 2015
Customer Service: Simplify The Selection of a New Racquet
By Denny Schackter For many years I was a territory manager for Wilson Racquet Sports, until I retired six years ago. Recently, I was teaching a woman who asked me about picking out a new racquet. Since I retired,... (Click here to read more...)
Outlook 2015: Racquets — It’s All about the Fit
With all the options available, it’s still up to the dealer to help customers select a racquet that is a perfect fit. (Click here to read more...)
November 2014
Racquet Customization: Match Play
Make sure you add racquet customization to your menu of services for players, then promote your ‘racquet matching’ business. (Click here to read more...)
September 2014
Fall Introductions: The Sum of Its Parts
Dunlop’s new iDapt racquets can provide players — and retailers — with unique opportunities. (Click here to read more...)
Fall Introductions: New and Improved
The latest in racquets, strings, and shoes will have something for every player. (Click here to read more...)
June 2014
Tech Enabled
Want to stay up on all the latest racquet innovations? Learn what MRTs need to know to maintain their high standards of professionalism and service. (Click here to read more...)
April 2014
Racquets: Frames of Reference
Our exclusive Racquet Selection Map will help you guide customers to their perfect frame. (Click here to read more...)
February 2014
Outlook 2014: Finding What Fits
The new racquets are pretty much guaranteed to help your players lift their games. (Click here to read more...)
November 2013
Equipment: Prince Shows New Product, Strategies to Key Dealers
Shortly after the US Open, Prince brought together about 70 key retailers for two days in Newport, R.I., to present new product, discuss key strategies, introduce staff, and playtest soon-to-be-introduced racquets on the grass courts at the historic International... (Click here to read more...)
September 2013
New Racquets and Strings: The art of ‘more’
Q4 isn’t usually a time for introductions, but there will be some new product and promotions as the year winds down. (Click here to read more...)
April 2013
Racquet Selection Map 2013
Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map on the following page presents the entire performance racquet universe... (Click here to read more...)
February 2013
Outlook 2013: Over the Edge
Every year, it seems that racquet technology manages to take at least one more leap forward. (Click here to read more...)
September 2012
Equipment: New Racquets and Shoes for Fall
The US Open fortnight is a time of reflection and hope for tennis manufacturers and retailers. Much of the reflection focuses on dollars and how to get more of them in the coming year. The hope is driven by... (Click here to read more...)
August 2012
Equipment: Knocking It Off
The sports industry, including tennis, is taking steps to combat counterfeit products, which harm manufacturers, retailers and consumers. (Click here to read more...)
June 2012
Racquets: Hitting Winners
Selling tennis racquets may not be rocket science, but these four stores each seem to have found a formula that takes sales to new heights. (Click here to read more...)
April 2012
Racquets: Making a Play Date
When it comes to selling racquets, the frame’s specs can take you only so far. The customer then has to get it out on the court. (Click here to read more...)
Racquet Selection Map 2012
Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. (Click here to read more...)
February 2012
The complete stringer: From Stringer to ‘Racquet Tuner’
When you focus on the player’s preferences, type of play and personal characteristics, you’ll step up your business. (Click here to read more...)
Outlook 2012: Racquets — The cost equation
While manufacturers build racquets that adapt to players’ games, the economy is still a formidable opponent. (Click here to read more...)
June 2011
Weighty Decisions
An expert on the physics of tennis says to best help your customers pick the right frame, you need to consider swingweight. (Click here to read more...)
April 2011
Racquet Selection Map 2011
Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map on the following page presents the entire performance racquet universe... (Click here to read more...)
March 2011
What Racquets Do the Pros Use?
A world-class customizer says the majority of racquets used by tour pros aren’t much different from what’s in your shop. (Click here to read more...)
February 2011
Racquet Technology Pushes On
Racquet manufacturers are still spending on R&D, and in 2011, many expect consumer interest to focus on mid-size frames. (Click here to read more...)
January 2011
Faked Out
Counterfeit racquets are becoming more prevalent, and causing headaches for manufacturers, retailers and consumers. (Click here to read more...)
November 2010
Junior Class
Frames for young players are bringing in technology from adult racquets, and hope to promote brand loyalty early on. (Click here to read more...)
June 2010
Racquet Care
Each of us needs to be reminded of the basics every now and then. These tips will help you service your customers the best way possible. (Click here to read more...)
April 2010
What the Top Pros are Using
What are the top 20 men and women pros using on court? We contacted manufacturers and scoured various websites (including manufacturer and player sites) to give you the racquets, shoes and clothes the top players are using. (Rankings are... (Click here to read more...)
Racquet Selection Map 2010
Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map below presents the entire performance racquet universe on one grid... (Click here to read more...)
February 2010
Outlook 2010: Racquets
Despite the tough economy, manufacturers are fired up about their racquet offerings. (Click here to read more...)
January 2010
Wilson Seeks ‘The Perfect Feel’ With New BLX Racquet Technology
Wilson’s newest racquet technology is called BLX, which adds basalt fibers in the racquet frame and — when combined with proprietary frame, grommet and grip technologies — produces what Wilson calls “the perfect feel.” “Tennis players of all skill... (Click here to read more...)
August 2009
What Technologies are you selling? (Part 3 of 3)
Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. This is the... (Click here to read more...)
July 2009
What Technologies are you selling? (Part 2 of 3)
Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. This is the... (Click here to read more...)
June 2009
Racquet tech part 1 of 3: What technologies are you selling?
Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. (Click here to read more...)
April 2009
Racquet Selection Map 2009
Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. (Click here to read more...)
February 2009
Outlook 2009: Manufacturers gear up
Despite worries about the economy, the makers of racquets, shoes, apparel and strings are optimistic that their products will strike the right chord with consumers. (Click here to read more...)
September 2008
New frames for Fall
From new racquets for women, to “team” frames, to head-heavy sticks and low-priced product, players will find a lot to choose from. (Click here to read more...)
April 2008
Building Expectations
As players get smarter about their frames, they continue to expect more from racquet companies. (Click here to read more...)
Racquet Selection Map 2008
Our exclusive Racquet Selection Map enables you to help your customer choose a racquet with “at-a-glance” ease. The entire performance racquet universe is presented on one easily navigable grid that instantly locates each racquet compared to every other in... (Click here to read more...)
February 2008
New -- and improved!
Racquet manufacturers are both building on the successes of past models and adding hot new frames to their lines. (Click here to read more...)
September 2007
Frames of Reference
For recreational players, the newest racquets offer something for everyone. (Click here to read more...)
July 2007
Dunlop Expands Aerogel Line
Dunlop is expanding its line of Aerogel racquets with the introduction of two new models: the Aerogel 7Hundred and 9Hundred. The new racquets feature Vibrocore comfort technology, which significantly reduces frame vibration, says Dunlop. The racquets are constructed using a... (Click here to read more...)
HEAD Introduces MicroGel Radical Line
Head has launched its new Tour Series racquet line, the MicroGel Radical, featuring new MicroGel technology that Head says will offer aggressive, competitive players with a solid feel and tremendous spin properties. The MicroGel Radical line includes the MicroGel... (Click here to read more...)
Prince Adds New Ozone Frames
Prince introduces three new frames to its lineup: the Ozone One, Ozone Four, and Ozone Seven. The Ozone line features Prince's new Carbon Wave Matrix Construction. The racquets also have a re-engineered hitting zone that Prince says will add... (Click here to read more...)
June 2007
Prince Releases New Junior Racquets
Prince has come out with a line of new junior racquets named for two of its biggest stars, Maria Sharapova and James Blake. The new Air O Sharapova and Air O Blake frames are each available in three different... (Click here to read more...)
May 2007
Racquet Selection Map 2007
Our exclusive Racquet Selection Map enables you to help your customer choose a racquet with "at-a-glance" ease. The entire performance racquet universe is presented on one easily navigable grid that instantly locates each racquet compared to every other in... (Click here to read more...)
February 2007
Outlook 2007 -- Living in the fast lane
For spring, frame manufacturers are looking to boost swing speed to help players generate more power and spin. (Click here to read more...)
July 2006
Feminine Allure
HEAD enters the women-only racquet market, with legend Steffi Graf waving the flag for the new Airflow frames. (Click here to read more...)
April 2006
Selecting the Right Frame, Part II
Add these latest entries to our Racquet Selection Map to complete the picture for 2006. (Click here to read more...)
March 2006
Racquet Selection Map 2006
Our exclusive guide to help your customers find the perfect frame for their game. (Click here to read more...)
February 2006
Frames of reference
For spring, manufacturers have perfected their techniques, offering higher quality, better products. (Click here to read more...)
September 2005
Gender Specific
Wilson's new "W" line of frames is designed for women players. (Click here to read more...)
Frames for Fall
Line extensions and new technologies lead the way for recreational players. (Click here to read more...)
New Tennis Racquets for Summer/Fall 2005
Racquet Head size (sq. in.) Length (in.) Weight (grams) Balance (cm) Balance (in.) Flex (RDC) Swing Wt. (RDC) Pattern (M×C) Power level MSRP Avery • 800-758-9467 M3 (72 Holes) 95 26.875 346 31.00 12.20 62 307 16×20 1786 $179... (Click here to read more...)
June 2005
Creating the Menu
What's your recipe for choosing racquets for your shop? Some top retailers reveal what goes into the mix. (Click here to read more...)
May 2005
Player's Choice
The newest offerings from the racquet manufacturers have something for all types of player, and all styles of play. (Click here to read more...)
March 2005
Racquet Selection Map 2005
Our exclusive guide to help your customers find the perfect frame for their game. (Click here to read more...)
February 2005
Outlook 2005: Racquets
With new construction and new materials, frames can now improve both control and power. (Click here to read more...)
October 2004
The World's Most Efficient Tennis Racquet ... Sort Of
On May 17 this year, I built and tested the world's most energy-efficient tennis racquet. It's 100 percent efficient. Maybe only 99 percent, but inventors are allowed to brag a bit. All of the energy I generate during the... (Click here to read more...)
Right Frame, Right Game
For your customers, the latest offerings cover all the bases. (Click here to read more...)
May 2004
Mid-Season Replacements?
New entries from some top racquet manufacturers are hoping to weigh in big with consumers. (Click here to read more...)
March 2004
Racquet Selection Map 2004
Our at-a-glance reference will instantly compare and differentiate all racquets. (Click here to read more...)
February 2004
Survival of the Fittest
For racquet manufacturers, the strong are not only surviving, but they're also producing some of their best frames ever. (Click here to read more...)
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