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June 2017

New Racquets: Now You See It!

Head’s new MXG racquets feature something not seen in years — visible technology. But for these frames, there’s more here than meets the eye. (Click here to read more...)

March 2017

Racquet Tech: Taking Stock

Put some thought into your string inventory so your shop covers every type of player. (Click here to read more...)

February 2017

Frame Outlook 2017: Frames in Mind

Racquet franchises and built-in frame customization may help retailers move more product this year. (Click here to read more...)

November 2016

Comfort and Control: Technology evolves for new racquets

As the sport of tennis continues to evolve, characteristics like control and comfort seem to suffer. In an effort to offset this, manufacturers are constantly researching and developing new materials, construction techniques and engineering methods. Is it possible to... (Click here to read more...)

May 2016

2016 Racquet Selector: Find the Right Frame!

Use our exclusive selector tool to help your customers find their perfect racquet. (Click here to read more...)

February 2016

OUTLOOK 2016: Racquets & Strings — New and Improved

Racquets for spring include updates of existing models and brand new lines, while new string offerings are available for all types of players. (Click here to read more...)

September 2015

Racquet and String Intros: Year-End Boost

There are plenty of new racquets and strings coming out this fall to help your sales right through the holidays. (Click here to read more...)

June 2015

Racquet Technologies: Advancing the Cause

Stay up to date on the latest racquet technologies, materials and construction techniques. (Click here to read more...)

April 2015

Racquet Selection: Finding the Perfect Fit

Our exclusive Racquet Selection Map will help you select a diverse inventory so your customers can choose their perfect frame. (Click here to read more...)

February 2015

Customer Service: Simplify The Selection of a New Racquet

By Denny Schackter For many years I was a territory manager for Wilson Racquet Sports, until I retired six years ago. Recently, I was teaching a woman who asked me about picking out a new racquet. Since I retired,... (Click here to read more...)

Outlook 2015: Racquets — It’s All about the Fit

With all the options available, it’s still up to the dealer to help customers select a racquet that is a perfect fit. (Click here to read more...)

November 2014

Racquet Customization: Match Play

Make sure you add racquet customization to your menu of services for players, then promote your ‘racquet matching’ business. (Click here to read more...)

September 2014

Fall Introductions: The Sum of Its Parts

Dunlop’s new iDapt racquets can provide players — and retailers — with unique opportunities. (Click here to read more...)

Fall Introductions: New and Improved

The latest in racquets, strings, and shoes will have something for every player. (Click here to read more...)

June 2014

Tech Enabled

Want to stay up on all the latest racquet innovations? Learn what MRTs need to know to maintain their high standards of professionalism and service. (Click here to read more...)

April 2014

Racquets: Frames of Reference

Our exclusive Racquet Selection Map will help you guide customers to their perfect frame. (Click here to read more...)

February 2014

Outlook 2014: Finding What Fits

The new racquets are pretty much guaranteed to help your players lift their games. (Click here to read more...)

November 2013

Equipment: Prince Shows New Product, Strategies to Key Dealers

Shortly after the US Open, Prince brought together about 70 key retailers for two days in Newport, R.I., to present new product, discuss key strategies, introduce staff, and playtest soon-to-be-introduced racquets on the grass courts at the historic International... (Click here to read more...)

September 2013

New Racquets and Strings: The art of ‘more’

Q4 isn’t usually a time for introductions, but there will be some new product and promotions as the year winds down. (Click here to read more...)

April 2013

Racquet Selection Map 2013

Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map on the following page presents the entire performance racquet universe... (Click here to read more...)

February 2013

Outlook 2013: Over the Edge

Every year, it seems that racquet technology manages to take at least one more leap forward. (Click here to read more...)

September 2012

Equipment: New Racquets and Shoes for Fall

The US Open fortnight is a time of reflection and hope for tennis manufacturers and retailers. Much of the reflection focuses on dollars and how to get more of them in the coming year. The hope is driven by... (Click here to read more...)

August 2012

Equipment: Knocking It Off

The sports industry, including tennis, is taking steps to combat counterfeit products, which harm manufacturers, retailers and consumers. (Click here to read more...)

June 2012

Racquets: Hitting Winners

Selling tennis racquets may not be rocket science, but these four stores each seem to have found a formula that takes sales to new heights. (Click here to read more...)

April 2012

Racquets: Making a Play Date

When it comes to selling racquets, the frame’s specs can take you only so far. The customer then has to get it out on the court. (Click here to read more...)

Racquet Selection Map 2012

Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. (Click here to read more...)

February 2012

The complete stringer: From Stringer to ‘Racquet Tuner’

When you focus on the player’s preferences, type of play and personal characteristics, you’ll step up your business. (Click here to read more...)

Outlook 2012: Racquets — The cost equation

While manufacturers build racquets that adapt to players’ games, the economy is still a formidable opponent. (Click here to read more...)

June 2011

Weighty Decisions

An expert on the physics of tennis says to best help your customers pick the right frame, you need to consider swingweight. (Click here to read more...)

April 2011

Racquet Selection Map 2011

Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map on the following page presents the entire performance racquet universe... (Click here to read more...)

March 2011

What Racquets Do the Pros Use?

A world-class customizer says the majority of racquets used by tour pros aren’t much different from what’s in your shop. (Click here to read more...)

February 2011

Racquet Technology Pushes On

Racquet manufacturers are still spending on R&D, and in 2011, many expect consumer interest to focus on mid-size frames. (Click here to read more...)

January 2011

Faked Out

Counterfeit racquets are becoming more prevalent, and causing headaches for manufacturers, retailers and consumers. (Click here to read more...)

November 2010

Junior Class

Frames for young players are bringing in technology from adult racquets, and hope to promote brand loyalty early on. (Click here to read more...)

June 2010

Racquet Care

Each of us needs to be reminded of the basics every now and then. These tips will help you service your customers the best way possible. (Click here to read more...)

April 2010

What the Top Pros are Using

What are the top 20 men and women pros using on court? We contacted manufacturers and scoured various websites (including manufacturer and player sites) to give you the racquets, shoes and clothes the top players are using. (Rankings are... (Click here to read more...)

Racquet Selection Map 2010

Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. The map below presents the entire performance racquet universe on one grid... (Click here to read more...)

February 2010

Outlook 2010: Racquets

Despite the tough economy, manufacturers are fired up about their racquet offerings. (Click here to read more...)

January 2010

Wilson Seeks ‘The Perfect Feel’ With New BLX Racquet Technology

Wilson’s newest racquet technology is called BLX, which adds basalt fibers in the racquet frame and — when combined with proprietary frame, grommet and grip technologies — produces what Wilson calls “the perfect feel.” “Tennis players of all skill... (Click here to read more...)

August 2009

What Technologies are you selling? (Part 3 of 3)

Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. This is the... (Click here to read more...)

July 2009

What Technologies are you selling? (Part 2 of 3)

Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. This is the... (Click here to read more...)

June 2009

Racquet tech part 1 of 3: What technologies are you selling?

Have you and your staff ever wished you had a list of all the major racquet technologies, all in one place? Well, with the help of material from the U.S. Racquet Stringers Association, here it is. (Click here to read more...)

April 2009

Racquet Selection Map 2009

Our exclusive Racquet Selection Map enables you to help your customers choose the perfect racquet for them quickly and easily, with the features and performance they want. (Click here to read more...)

February 2009

Outlook 2009: Manufacturers gear up

Despite worries about the economy, the makers of racquets, shoes, apparel and strings are optimistic that their products will strike the right chord with consumers. (Click here to read more...)

September 2008

New frames for Fall

From new racquets for women, to “team” frames, to head-heavy sticks and low-priced product, players will find a lot to choose from. (Click here to read more...)

April 2008

Building Expectations

As players get smarter about their frames, they continue to expect more from racquet companies. (Click here to read more...)

Racquet Selection Map 2008

Our exclusive Racquet Selection Map enables you to help your customer choose a racquet with “at-a-glance” ease. The entire performance racquet universe is presented on one easily navigable grid that instantly locates each racquet compared to every other in... (Click here to read more...)

February 2008

New -- and improved!

Racquet manufacturers are both building on the successes of past models and adding hot new frames to their lines. (Click here to read more...)

September 2007

Frames of Reference

For recreational players, the newest racquets offer something for everyone. (Click here to read more...)

July 2007

Dunlop Expands Aerogel Line

Dunlop is expanding its line of Aerogel racquets with the introduction of two new models: the Aerogel 7Hundred and 9Hundred. The new racquets feature Vibrocore comfort technology, which significantly reduces frame vibration, says Dunlop. The racquets are constructed using a... (Click here to read more...)

HEAD Introduces MicroGel Radical Line

Head has launched its new Tour Series racquet line, the MicroGel Radical, featuring new MicroGel technology that Head says will offer aggressive, competitive players with a solid feel and tremendous spin properties. The MicroGel Radical line includes the MicroGel... (Click here to read more...)

Prince Adds New Ozone Frames

Prince introduces three new frames to its lineup: the Ozone One, Ozone Four, and Ozone Seven. The Ozone line features Prince's new Carbon Wave Matrix Construction. The racquets also have a re-engineered hitting zone that Prince says will add... (Click here to read more...)

June 2007

Prince Releases New Junior Racquets

Prince has come out with a line of new junior racquets named for two of its biggest stars, Maria Sharapova and James Blake. The new Air O Sharapova and Air O Blake frames are each available in three different... (Click here to read more...)

May 2007

Racquet Selection Map 2007

Our exclusive Racquet Selection Map enables you to help your customer choose a racquet with "at-a-glance" ease. The entire performance racquet universe is presented on one easily navigable grid that instantly locates each racquet compared to every other in... (Click here to read more...)

February 2007

Outlook 2007 -- Living in the fast lane

For spring, frame manufacturers are looking to boost swing speed to help players generate more power and spin. (Click here to read more...)

July 2006

Feminine Allure

HEAD enters the women-only racquet market, with legend Steffi Graf waving the flag for the new Airflow frames. (Click here to read more...)

April 2006

Selecting the Right Frame, Part II

Add these latest entries to our Racquet Selection Map to complete the picture for 2006. (Click here to read more...)

March 2006

Racquet Selection Map 2006

Our exclusive guide to help your customers find the perfect frame for their game. (Click here to read more...)

February 2006

Frames of reference

For spring, manufacturers have perfected their techniques, offering higher quality, better products. (Click here to read more...)

September 2005

Gender Specific

Wilson's new "W" line of frames is designed for women players. (Click here to read more...)

Frames for Fall

Line extensions and new technologies lead the way for recreational players. (Click here to read more...)

New Tennis Racquets for Summer/Fall 2005

Racquet Head size (sq. in.) Length (in.) Weight (grams) Balance (cm) Balance (in.) Flex (RDC) Swing Wt. (RDC) Pattern (M×C) Power level MSRP Avery • 800-758-9467 M3 (72 Holes) 95 26.875 346 31.00 12.20 62 307 16×20 1786 $179... (Click here to read more...)

June 2005

Creating the Menu

What's your recipe for choosing racquets for your shop? Some top retailers reveal what goes into the mix. (Click here to read more...)

May 2005

Player's Choice

The newest offerings from the racquet manufacturers have something for all types of player, and all styles of play. (Click here to read more...)

March 2005

Racquet Selection Map 2005

Our exclusive guide to help your customers find the perfect frame for their game. (Click here to read more...)

February 2005

Outlook 2005: Racquets

With new construction and new materials, frames can now improve both control and power. (Click here to read more...)

October 2004

The World's Most Efficient Tennis Racquet ... Sort Of

On May 17 this year, I built and tested the world's most energy-efficient tennis racquet. It's 100 percent efficient. Maybe only 99 percent, but inventors are allowed to brag a bit. All of the energy I generate during the... (Click here to read more...)

Right Frame, Right Game

For your customers, the latest offerings cover all the bases. (Click here to read more...)

May 2004

Mid-Season Replacements?

New entries from some top racquet manufacturers are hoping to weigh in big with consumers. (Click here to read more...)

March 2004

Racquet Selection Map 2004

Our at-a-glance reference will instantly compare and differentiate all racquets. (Click here to read more...)

February 2004

Survival of the Fittest

For racquet manufacturers, the strong are not only surviving, but they're also producing some of their best frames ever. (Click here to read more...)