Tennis Industry magazine

 

Apparel Outlook 2017: Mixed Company

Tenniswear continues its fashion appeal as more bright colors and trendy designs mix with on-court functionality.

By Cynthia Sherman

Sports apparel designers must love creating tenniswear. It’s an opportunity to wrap fashion-forward designs and colors around the functional aspect of a tennis outfit, so players both look and feel their best on and off the court.

The new year brings more bright colors to tennis in blues, greens, pinks and continued splashes of neons. Ruffles and flounces are also evident in trendy designs, as are colorful stripes and fresh florals — all of which parallel catwalk trends.

Sofibella

sofibellawear.com 877-696-0424

Sofibella’s call to spring features hues of sky blue with accents of white and green in its Triumph Collection. An athletic cami with built-in bra ($70) paired over a matching Abaza skort ($80) adds pizzazz to the court.

Fila

fila.com 410-773-3000

A true heritage brand, Fila harkens back to its roots with the re-introduction of its archival Fila green — which mirrors Pantone’s ‘Greenery’ as the color of the year for 2017. This time the Heritage striped dress ($85) picks up the modern stripe trend, with contrast color binding on the neckband and armhole and, of course, the embroidered F-box patch logo.

Bolle

bolletenniswear.com 301-362-0360

Pretty in rosy pink and white, Bolle’s Valentina group combines solids and graphic florals in cut-and-sew A-line and ruffled skirts, as well as tanks. The poly-spandex combination and woven fabrications add function, comfort and enhance performance.

Athletic DNA

athleticdna.com 470-236-2001

Athletic DNA is all about integrating performance and style, and its Acid Blur collection brings in a trendy blue shade for spring. The Vista tank ($50) sports an athletic fit and features anti-chafe, anti-microbial and moisture-management properties. It comes in adult and youth sizes. Paired with the athletic-fit white poly-Spandex Origami skort ($50), it makes a sharp statement at net.

Antigua

antigua.com 800-555-8706

Antigua journeyed into the tennis market about four years ago and is gaining steam. Its comfortable clothes look great on their own or with club, tournament or retail logos. The Streak color-block polo ($85) is 100 percent polyester Desert Dry (Antigua’s proprietary technology), a moisture-wicking yarn engineered jersey with a pointelle contrast chest stripe. It comes in six colors and is shown here in Cypress.

Lucky In Love

luckyinlovekids.com 305-638-5484

“Into the Future” is Lucky In Love’s mantra for spring. Highly stylized prints, its signature tiered skirts, metallics and bright colors welcome a break from winter. Longer length skirts are also available in each collection. The Snake Charmer line (tank with bra, $64, topping a lilac Rally Pleat tier skirt, $72) echoes snake-skin prints in shades of lilac and white that are very on-trend for the season.

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About the Author

Cynthia Sherman is a contributing editor for Tennis Industry magazine.

 

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