Tennis Industry magazine


Pro/Specialty Retailer of the Year: Game-Set-Match

By Cynthia Sherman

Game-Set-Match’s string of stores has been servicing the greater Denver area since 1989 — proof that brick-and-mortar is alive and well.

To Adam Burbary and his talented staff, it’s all about connecting with the customer and providing the best service. Years of studying buyer behavior have honed his skills and kept the retailer agile and adept at figuring out what works.

With an array of racquets and apparel, stringing while you wait and the option to drop off racquets for customers who can’t make it to the store, Game-Set-Match is a sought-after commodity in the retail business. Aside from daily business, the store participates in fundraisers, donates to kids’ programs and sponsors the Intermountain Tennis Association’s playoffs.

“It comes down to relationships and making the deal,” Burbary says. “It’s not always about volume, but about growing the business.”

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About the Author

Cynthia Sherman is a contributing editor for Tennis Industry magazine.



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