Tennis Industry magazine


Your Serve: Meet and Greet

When it comes to enhancing your business, nothing compares to attending industry conferences.

By Denny Schackter

Being a somewhat “senior” tennis professional, I’ve attended many conferences and conventions designed to help educate those in this industry, particularly teaching pros. During a recent meeting of the USPTA Midwest board of directors, of which I’m a member, a new board member shared his frustrations about attending educational conventions. Nowadays, he said, tennis pros can get anything they need online; there’s no need to go to meetings or conventions.

Many of us disagreed. My experience has always been that pros leave a professional meeting enhanced and energized — you just don’t get that same feeling on a conference call or webinar. They work for me, and I’ve seen them work for many others, too.

Seeing people face to face reminds me of why I love this industry, and this sport. Here are 10 reasons why teaching pros should attend as many educational events as possible — many of which I shared with our young colleague.

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