Tennis Industry magazine

 

Our Serve: Tennis, and the Top 20 Fitness Trends

By Peter Francesconi

For the past nine years, the American College of Sports Medicine (ACSM) has compiled its annual fitness trend forecast, based on survey responses from thousands of health and fitness professionals. The most recent report — the “Worldwide Survey of Fitness Trends for 2015: What’s Driving the Market” — was published late in 2014 and is based on results from more than 3,400 professionals around the world.

Thirty-nine potential trends were given as choices, and the ACSM ranked the top 20. While “tennis” specifically is not part of this survey, many of the trends for 2015 clearly apply to tennis, and in fact can help direct fitness professionals, facilities and parks & recs to lead consumers right to the sport.

Here are the ACSM’s Top 20 Worldwide Fitness Trends for 2015:

  1. Body-weight training
  2. High-intensity interval training
  3. Educated, certified and experienced fitness professionals
  4. Strength training
  5. Personal training
  6. Exercise and weight loss
  7. Yoga
  8. Fitness programs for older adults
  9. Functional fitness (to improve ease of daily living)
  10. Group personal training
  11. Worksite health promotion
  12. Outdoor activities
  13. Wellness coaching
  14. Circuit training
  15. Core training
  16. Sport-specific training
  17. Children and exercise for the treatment/prevention of obesity
  18. Outcome measurements
  19. Worker incentive programs
  20. Boot camp

Tennis hits a lot of these fitness trends. For instance, No. 3, certified, educated and experienced fitness professionals, which is something tennis not only has, but with what the USPTA, PTR and USTA are doing, we as an industry continue to improve. Tennis facilities and pros should continue to promote their credentials in this area.

Regular tennis play, and especially Cardio Tennis, hits the mark for No. 6, exercise and weight loss. And Cardio Tennis also is spot-on for the No. 8 trend, fitness programs for older adults. In fact, Cardio Tennis can lead the way in many of these trends, including No. 10, group personal training; No. 12, outdoor activities; and No. 16, sport-specific training. When you consider TRX Cardio Tennis, you are well covered for the top trend, body-weight training, as well as strength training and core training, among others. Tennis is also very relevant to No. 17, children and exercise for the treatment/prevention of obesity.

But, whether Cardio Tennis or Youth Tennis or some other form of tennis, the point is this sport is one of the healthiest — and most fun — a person can play. Tennis must be a key consideration in consumers’ choices for maintaining a healthy and fit lifestyle. Just look at this list, and see how tennis can fit in with these trends.

Let’s make 2015 the year we all boost our tennis business by promoting the healthy and fit aspects of this sport.

Peter Francesconi, Editorial Director
peter@tennisindustrymag.com

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About the Author

Peter Francesconi is editorial director of Tennis Industry magazine.

 

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