Tennis Industry magazine


Retailing 120: Create an Extraordinary Tennis Shopping Experience

A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to life and help you create an “extraordinary” specialty tennis retail shopping experience!

For upcoming TIA retail webinars, and to view previous webinars, visit

This is part of a series of retail tips presented by the Tennis Industry Association and written by the Gluskin Townley Group (



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