Tennis Industry magazine


Our Serve: New Year, New Start

By Peter Francesconi

We all make New Year’s resolutions in some form or another. We may not make a big deal about it, but in the back of our minds, when January rolls around, we say things to ourselves such as, it’s a new start, this is the year I’ll get organized. Or, this time, I’m really going to eat right, exercise and lose weight. Or, it’s time I played more tennis, or spent more time with my family.

In your tennis business, I’m sure you also look at the beginning of the year as a time to make a fresh start in some way, or at least to make some changes in how you do things, or how you deal with others, or your commitment to growing this sport, and therefore, to growing your profits.

Whether we realize it or not, all of us in the tennis business have made some sort of a commitment to this industry. Maybe this should be the year that you step up that commitment in some way.

Maybe this is the year that you decide, one of the best ways to help your business is to actually get more involved in this industry. Maybe this is the year when you realize that, yes, I want my business to grow, but if I can contribute in a way that helps this sport grow, that will also help my own little slice of the pie, too.

In the January issue, we honored our Champions of Tennis Award winners, and I’ve found that over the years, one of the defining characteristics for our winners is their involvement in this industry. Sure, most are in this to make money, but they feel it’s their responsibility to get involved in this industry in other ways, too.

Many volunteer in tennis, especially at the local level. Others lend their time and expertise to volunteer committees or boards, working to grow this sport and to grow their particular segment of the industry. There are countless ways you can get involved — whether you’re a teaching pro, facility manager, school coach, retailer, stringer, court builder, sales rep, tennis media member.

Start this new year with a new outlook — one that includes contributing more to this industry. Your involvement will help make this sport, this industry, and your business grow.

Peter Francesconi
Editorial Director

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About the Author

Peter Francesconi is editorial director of Tennis Industry magazine.



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