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Looking for ways to improve

By Peter Francesconi

When my RSI colleagues and I go to industry events, we often hear from people in the tennis business — teaching pros, stringers, court builders, retailers, school coaches, community tennis leaders and others — that they very much like RSI magazine.

Often they mention a specific story that stuck out in their minds for some reason — maybe it was something they never knew about, or a new way of doing something, or a new product or service that is available. Sometimes it’s to let us know that there might be more to the story, or another way of looking at an issue, or that we got something wrong.

It’s nice to hear this feedback, and it makes us feel good that people read our magazine and use it (and increasingly, our website tennisindustrymag.com) as a resource. And of course, it’s always nice when people say nice things about you and what you do.

But there are always things that can be improved upon. And we need to hear this, too — whether in person at industry events, or on the phone or by email.

RSI covers a rather diverse audience — we’re not writing solely to teaching pros, or facility managers, or retailers, or manufacturers, or court builders. We’re putting out information to all of these groups. And one thing we want to make sure we have right is the “mix” of stories we run in our printed issues and online at tennisindustrymag.com.

From your perspective in this industry, how can we improve the magazine? What are we not covering, or not covering as completely as you feel we should? What would you like to see more of? Less of? And in your opinion, what are we doing well?

We realize that your answers — and what you find useful and interesting in RSI and on our website — will in most cases depend on what you do in this industry. But we need to hear your feedback, to make sure we’re on the right track as we move forward in this industry — so that we can better help you to move forward, too.

We understand that the content of RSI and our website will always require a sort of “balancing act,” to give all of our audience useful information. But help us to make sure we’re giving you the information you need. Send me a note at peter@tennisindustrymag.com, and when you see any of us at industry events, let us know your thoughts about RSI. Thanks for your help.

Peter Francesconi
Editorial Director

See all articles by Peter Francesconi

About the Author

Peter Francesconi is editorial director of Tennis Industry magazine.

From the January 2011 issue
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