Tennis Industry magazine


Fit, Function, Fun

Upcoming styles are designed for comfortable play, on and off the court.

By Cynthia Sherman

The shift in recent years of tenniswear as lifestyle/active wear is more pronounced than ever going into 2011. Manufacturers are proclaiming outfits to be through-the-day fashion, suitable for easy and comfortable travel, and even for wearing to non-tennis, social events, such as cocktail parties. The high-tech aspects of clothing continue to be prominent — fabrications that breathe, are anti-microbial, have UV protection and moisture-wicking are now the norm.

The coming year will focus on all kinds of silhouettes, accommodating every body type body and using color blocking and bold splashes of color, graphics and detailed trim. Here’s a preview of some of the fashions coming down the court runway.


Peachy Tan tennis and activewear was born out of the concept of comfort, function and style. Pieces are versatile enough to be worn both on court and off, for a day or night out, or for traveling in a mix-and-match style. Peachy Tan’s signature classic look includes bold and bright color-blocking with clean lines, and available in regular and plus sizing.


Peachy Tan


Jofit is dedicated to creating high quality performance tennis apparel for women of all shapes and sizes. Tenniswear features “JoDry” fabrications designed to wick moisture away from skin. The manufacturer says the design philosophy is, “If it fits, if it functions, if it makes you look slimmer and sexier, then you’re comfortable, beautiful and ready to play.”




Prince’s women’s Gold Collection combines athletic silhouettes and fit with stylish colors and bold accents, offering “Aerofit” fabrics that move and stretch with the body, anti-bacterial and UV protective properties, and moisture management. Shown is the GLW polo and skort in neon. The GLW line features seamless construction and mesh panel cooling zones.


Prince polo
Prince skort


Available in November, Tail’s first call for spring features “Fuchsia Infusion” — bold flashes of fuchsia combine with black, white and pale gray. The racerback tank with contrast piping features a compression bra and is UV protective, moisture wicking and anti-microbial. The matching flounce skort sports fuchsia color-blocked shorties.




Fila finishes 2010 with its smashing Center Court Collection which features V-neck and racerback tanks, cap-sleeve tops, skorts, dresses, pants and a jacket. Fabric is a breathable flat poly stretch, polyester, and spandex in sparkling Turkish Sea blues, Hawaiian Ocean, with white and black. Featured on Kim Clijsters (below), is the Center Court racerback tank and matching skort.


Kim Clijsters in Fila


As 2010 closes out, Bolle’s Tennis line includes the fun French Curves group, in a cool pink colorway with accenting details (shown) and the Hawaiian Punch group, in a the subtle green with fun accents. The High Performance line includes Spoiled Royal, in navy, yellow and white and Power Surge in black and turquoise.


Bolle tennis


The “Eyelet” dress features a classic look and flattering fit, with a racerback top paired with a flip skirt for comfort. The high-performance 90% micropoly/10% spandex blend offers function and durability, and the belt with oversize punk-inspired eyelets provide on- and off-court style, whether in flamingo or classic white or black.


Eliza Audley

See all articles by

About the Author

Cynthia Sherman is a contributing editor for Tennis Industry magazine.



TI magazine search

TI magazine categories

TI magazine archives


Movable Type Development by PRO IT Service