Tennis Industry magazine

 

Bright Spots for Our Sport

From the TIA Executive Director

By Jolyn de Boer

In March, the news that tennis participation had skyrocketed was picked up by media outlets worldwide, generating nearly 600 articles; tennis returned to Madison Square Garden and the USTA launched Tennis Night in America. This positive news, however, countered the conditions on Main Street, and although the last five years have seen growth in tennis participation, racquet and ball sales, we are in unprecedented times for businesses that are forced to deal with a weakened economy and changing consumer marketplace. But many brights spots do exist:

There are many more measures we are focused on advancing. At the TIA, we have a committed Board of Directors and strong partnership with the USTA, teaching groups and allied organizations who are dedicated to building a healthy roadmap for the future. Thank you for your continuing support of these efforts to grow tennis.

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About the Author

Jolyn de Boer  is an avid player, and has been in the tennis industry for 26 years and is the executive director of the Tennis Industry Association.

 

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