Spread the News
Journalist and commentator Gloria Borger once said, “For most folks, no news is good news; for the press, good news is not news.”
Well, we humbly disagree, at least with the second part of that quote.
For tennis, there has been a lot of good news recently coming out of the TIA, USTA, manufacturers and others regarding how tennis, and the business of tennis, is doing. And in this case, the good news is something we all should be talking about.
In fact, in a special section in this issue that begins on page 27, we’ll tell you how this good news is affecting the various constituents in the tennis industry and how you can continue to take advantage of this news to both help your business and help the sport grow as a whole.
The interesting part of all this is that the economy is a complete mess, yet tennis is doing well. There’s something about this sport that keeps people coming back to it. Maybe it’s the fact that it’s relatively inexpensive to get into and play. Maybe it’s that there are so many great programs now to get people into the game. Maybe it’s that so many industry groups-teaching pros, organizations, associations, media, etc. — all started coming together a few years ago in a concentrated effort to grow the game and show its benefits. Or maybe, most likely, it’s a combination of all of these, and many more.
You all know of the benefits the sport provides, and you’ve all seen the numbers of increased participation, equipment sales, play occasions and more. Now, get out there and trumpet these to your community. All are good storylines at the local level.
And we’ll all see that “good news” is indeed the best news of all for your business.
See all articles by Peter Francesconi
About the Author
Peter Francesconi is editorial director of Tennis Industry magazine.