Swinging in Style
Court fashion for spring is all in the details. Look for a rainbow of colors, exciting prints, innovative fabrications, classics revived, and much more.
Some of Lejay’s new lines will feature 50 UV protection, anti-microbial tightly woven poly-lycra fabrics in “Body-Care,” which can cross over to golf, the gym, and about-town wear. A variety of pieces in the “Eclipse” line lights up in sunshine yellow and blue bell. Tops feature white mesh details along the side panels.
“Bubblebath” reveals a monochronistic pink dot print and is paired with white and navy. In “Orchid Island,” a pale purple dominates and the line features a number of pieces including a smart baby-doll style dress. “Cotton Candy” uses orange, white, and yellow to convey motion and energy. These poly-lycras are full of color, interesting textures, smaller prints, and great silhouettes.
Performance and wearability are key components for Bolle, and they’re already striking a chord in the retail market for January 2008 with the “Full Bloom” collection. With a strong pink that sings spring, the line features a fun floral print and a bubble texture, very fashion-oriented and tailored. While Bolle has always been fashion-forward, it also features more classic looks that are great for team wear. “Capri,” for instance, which makes its appearance in February, is more athletic-looking, utilizing a cool mid-range blue with navy and white.
Rounding off early spring ‘08 is “A Touch of Pink” — a fun, flirty, feminine group with a variety of looks and pieces. Pink has continued to be a strong popular color, and this collection highlights lots of it in prints and multicolor shadow stripes, and it includes a retro ’60s pleated skirt in a fun pink floral print.
Diadora is constantly revisiting its Italian heritage in stylish, slimmer-cut fashions geared to the younger crowd. Solid and color-blocked pieces convey sporty feminine styles. Besides a variety of tops and bottoms, Diadora’s bold navy, white, and red “Alisa” line contains a court tank and modified halter dress — dresses and skirts will be shorter in length. Technical fabrics are moisture-wicking, very lightweight, and feature high UV protection, which is woven into the yarn. Details are further emphasized with the use of smaller embroidering.
The “Arcadia” line from LBH combines blues and browns in sophisticated designs of solids, stripes, and blocking with mix-and-match pieces to go from court to yoga to town. The clearwater blue pieces are a polyester-nylon-lycra with a slight sheen, while the chocolate brown pieces are fabricated of Tactel nylon-spandex.
LBH’s Wimbledon spring collection, “Whites,” features a variety of pieces in poly-spandex jacquards, including a flounce skirt, racerback dress and camisole tank, both of which have built-in bras.
Fila’s mantra, “looking at the past, designing for the future,” recalls the classics with its Collezione line for men and women, which takes its cues from the ’70s with clean lines and small stripes in updated performance fabrics. Black, Chinese red, and white dominate styles. For women, zip polos, racerback tanks, T-shirts, cami’s, dresses, side-stripe skirts, and warm-ups make up this line.
Just in time for the Australian Open, men will see a classic but modern look in navy, and lime and with white stripes in T’s, polos, shorts, warm-ups — all in breathable, moisture-wicking fabrics. All lines carry the signature “F box” logo.
Tail rolls into 2008 with a variety of colors, pieces, and styles to accommodate every body and taste. From clothing that captures a team spirit, to contemporary fashion looks, Tail will offer eight lines in vibrant blues, reds, black and white, navy and gold, tropical colors, and prints. Mesh inserts serve as ventilation and fashion statement, and detailing is everywhere.
“Ultra Orchid” in a Meryl Lycra blend combines orchid with black, and shimmers with silver accents in contemporary designs: color-block polos, a strappy dress, performance-fabric tanks, cap and long-sleeve tops, “cardio” skirts, and a color-block jacket make this line a complete fashion statement.
Prince’s Aerotech system in racquets now carries over into its new line of apparel in what the company calls an “inspired focus on fabric, fit, and technology.” The three components of the fabric Aerotech system are: AeroFit, to facilitate movement and stretch with the body for maximum comfort and mobility; AeroShield, UV and bacterial protection within the fiber itself; and AeroVent, qualities in the fabric to provide ventilation and moisture-wicking.
Aerotech lines come in “Gold,” an athletic-fitting “premier court collection” in fashion-forward colors and accents, which Prince’s touring pros will be wearing; “Silver,” in a more relaxed fit with smart accents; and “Black,” a line full of classic silhouettes, colors, and designs in a contemporary look that is great for team wear.
Ace Collections out of Canada is a premium line of tennis wear. “Ace Classic” sports the signature Ace plaid trim in light pink and dark pink on its skort and tops. Geared to a 35-plus market, the fit is more flattering and forgiving and tops, skirts, and dresses are longer in length. The new warm-up in a brown mousse and white is fabricated in a lycra-nylon Supplex. “Ace Diva,” at the lower price point, comes in a very lightweight moisture-wicking, anti-microbial sueded poly-spandex. White and neon green pieces are standouts, as well as skirts, shorts, and tops trimmed in yellow and navy plaids, green and raspberry, and a blue nautical plaid.
See all articles by Cynthia Sherman
About the Author
Cynthia Sherman is a contributing editor for Tennis Industry magazine.