What can a hundred bucks get nowadays? For your customers, it can get a lot of great technology for their feet.
Top tennis shoe models from Adidas include the men’s Accelerator and women’s ClimaCool Divine. The top-of-the-line Accelerator is designed for elite players, says Adidas, and features a low-profile a3 “microride” cushioning system for better comfort and control. The open mesh nylon upper aids in breathability and quick drying, and the toe area has adiTuff to help resist abrasion. The molded EVA insole offers comfort. Suggested retail price is $130.
The women’s ClimaCool Divine adds a bit of flash with Swarovski jeweled eyelets. ClimaCool in the upper provides all around cooling for the entire foot, says Adidas, while the ClimaLite lining provides moisture management and comfort. Suggested retail is $100.
The Babolat Propulse shoe carries pro Andy Roddick’s signature and features three innovations: a Michelin rubber outsole compound for durability (Babolat says it offers 40 percent more resistance to abrasion than other shoes), an exclusive Michelin outsole sculpture to enhance the “grip” on all court surfaces (using Optimized Cell System technology from Michelin), and the “Exact Pro” propulsion system in the forefoot to aid in recovery from lateral movements. The Propulse, designed for competitive players, carries a retail price of $120.
The Team All Court is designed specifically for lateral movement, featuring “Exact: The Shoe Energizer,” a rebound system that Babolat says provides support and stability along with quicker starts and better recovery. In addition to a Michelin outsole, the shoe also has Vibrakill, a shock-absorption system for heel comfort. Suggested retail is $99.
New from Fila is the Prossimo II, which is engineered on a running last and designed for the player who uses speed as their primary weapon. The Evergrind outsole, which comes with a seven-month guarantee, features both sculpted heel and flex groove for comfort and responsiveness, says Fila. FlowCradle supplies midfoot and heel support, says the company, while visible Cordura and molded overlays provide lateral stability. For men and women, the Prossimo II carries a suggested retail price of $100.
Two new shoes for 2008 offer competitive players light weight and lateral stability. K-Swiss says the Ultra-Natural shoe is the company’s lightest and most durable tennis shoe, while the new Stabilor SLS offers the most lateral stability of any K-Swiss tennis shoe. For the Ultra-Natural, durability comes from the Aosta II rubber outsole and toe-drag zone combined with a high-abrasion toe wrap. The Stabilor’s lateral stability is achieved with a skeletal support cage and sturdy midfoot shank, says K-Swiss, combined with “shock spring” technology for support and cushioning.
The second generation of the T20 shoe offers a higher level of comfort and flexibility, along with a breathable synthetic leather and a resilient polyurethane sockliner, says Prince. Forefoot and midfoot TPU straps are for lateral stability, while a TPU Arch Bridge is for torsional stability. The shoe features Prince’s ShockEraser insert in the heel and SoftSpring PU forefoot insert. The PRC 1000 outsole compound comes with a six-month outsole wear guarantee. The T20, for both men and women, has a suggested retail price of $100.
New from Wilson are the men’s Open shoe and the women’s Tour. Both models offer a contoured last and ventilated sockliner. The Open has molded outriggers, 360-degree ventilation, a foot-conforming upper and more. The women’s Tour has DST 3X technology in the heel area, a breathable mesh upper, and 180-degree toe-drag protection, among other features. The Tour also comes with a six-month outsole guarantee. Suggested retail price for the Open is $130, while the price for the Tour is $120.
See all articles by Peter Francesconi
About the Author
Peter Francesconi is editorial director of Tennis Industry magazine.
TI magazine search
TI magazine articles
- Our Serve: Eye on the Ball
- Our Serve: Creating That Collaborative Spirit
- Industry News
- Pioneers in Tennis: David Benjamin — College Tennis’s Leading Man
- Retailing 139: Why Fitting Rooms Matter!
- Lake Nona: The ‘New Home for American Tennis’ Takes Shape
- Facility Management: 34 Ways To Grow Tennis Club Membership
- Apparel: Fashions That Are a Smashing Success
- Footwear: Fancy Footwork