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Honoring our commitment

Well, we did this a year ago, and we’re going to do it again this year. We’re going to pat ourselves on the back.

We recently received word that Racquet Sports Industry magazine won a 2005 Apex Award for Publication Excellence. This is the second year in a row that RSI has been honored with an Apex Award, and this year, it was especially nice to be recognized for overall excellence in the category “Magazines & Journals — Printed Four-Color.”

There were nearly 5,000 entries in 109 different categories, covering magazines, newspapers, special publications, video and electronic publications, annual reports, brochures, newsletters, and more. RSI was one of 757 entries in the Magazine & Journals category.

The awards are given out based on excellence in graphic design, editorial content, and “the success of the entry — in the opinion of the judges — in achieving overall communications effectiveness and excellence.” That’s particularly gratifying to us because effective communication is everything in this business. It’s what we need to do for you, and it’s what you need to do for your customers and players.

Our goal is to continue to communicate what you need to effectively run your business, and to help you make a profit at it. And we’re committed to communicating what it takes to make this sport grow at every level.

And while RSI now has another award to hang on the wall to indicate that we seem to be on the right path, we know there’s still a lot of work we need to do. And, with your continued help and support, we look forward to doing it.

See all articles by Crawford Lindsey, Dave Bone, Jeff Williams, Peter Francesconi

From the September 2005 issue
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