Tennis Industry magazine


Our Serve: Winning Lessons

By Peter Francesconi

Once again, you responded — with e-mails, faxes, and letters — to our call to honor the people and organizations that are making a difference in the business of tennis.

This issue contains our fourth annual “Champions of Tennis” awards, and as in past years, it is an excellent class of honorees. That’s because, as we’ve found year after year, this sport has a lot of winners from which to choose.

So many people and organizations, in so many different aspects of the tennis business, are doing so many great things for this sport. From retooling professional tournaments to foster more interest and visibility in tennis itself, to providing first-rate customer service to recreational players, to running facilities and shops that cater to avid players and promote tennis in every conceivable way, to being on-court helping kids, wheelchair players, adults and teams enjoy the sport more — all are working to keep tennis vital in the U.S. And all are worthy of our support and praise.

But one of the main reasons for honoring these folks in the pages of RSI is so that you, the pro shop retailer, teaching pro, facility manager, may be able to get some ideas that can help you in your business … and in the process, help the sport as a whole. The stories themselves can and should serve as examples of what’s been working for these winners. And you can put these ideas to work for you, too. They’ll help you grow your business, grow your profits, and grow tennis in the U.S.

Even though the balloting for the 2004 Champions is over, we still want to hear from you, throughout the year, about the people and organizations that you think are doing things that the tennis community needs to know about. We want to share with the rest of our readers the ideas, programs, techniques and business tips that are helping to keep tennis an important part of the fabric of this country.

There are a lot of winners out there, and we all can learn a lot from them.

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About the Author

Peter Francesconi is editorial director of Tennis Industry magazine.



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